Marketing Operations Specialist

OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. Category-leading products include enterprise asset management, procurement and contract management, accounting and budgeting, billing and revenue management, permitting and licensing, and transparency and open data. These solutions come together in the OpenGov ERP, allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync. Learn about OpenGov’s mission to power more effective and accountable government and the vision of high-performance government for every community at OpenGov.com.

Role Summary

This position may be filled by a single hybrid candidate or split into multiple specialist roles, depending on budget and scope. The goal is to support core marketing functions in execution and experimentation.

Functional Areas

• Generative AI Marketing: Use generative AI tools to draft, repurpose, and personalize marketing content. Maintain prompt libraries and measure the performance of AI-generated content. Familiarity with creating GPTs and Agents to help streamline business efforts.
• Email & Lifecycle: Manage execution and QA of email campaigns, ensure segmentation and journey logic are correct, and report on performance metrics.
• Marketing Operations: Support day-to-day Marketo operations, lead routing, database hygiene, campaign logic, and analytics dashboard maintenance.
• Digital Marketing: Launch and optimize digital campaigns, ensure pixel and tracking infrastructure is maintained, and support basic SEO/CRO activities.
  
  

Ideal Qualifications

• 2–4 years experience in marketing execution or operations
• Familiarity with tools such as Marketo, Google Ads, GA4, Gemini, ChatGPT, and SEMRush
• Ability to work independently and across multiple time zones
  
  

Why OpenGov?

A Mission That Matters.

At OpenGov, public service is personal. We are passionate about our mission to power more effective and accountable government. Government that operates efficiently, adapts to change, and strengthens public trust. Some people say this is boring. We think it’s the core of our democracy.

Opportunity to Innovate

The next great wave of innovation is unfolding with AI, and it will impact everything—from the way we work to the way governments interact with their residents. Join a trusted team with the passion, technology, and expertise to drive innovation and bring AI to local government. We’ve touched 2,000 communities so far, and we’re just getting started.

A Team of Passionate, Driven People

This isn’t your typical 9-to-5 job; we operate in a fast-paced, results-driven environment where impact matters more than simply clocking in and out. Our global team of 800+ employees is united in our commitment to challenge the status quo. OpenGov is headquartered in San Francisco and has offices in Atlanta, Boston, Buenos Aires, Chicago, Dubuque, Plano, and Pune.

A Place to Make Your Mark

We pride ourselves on our performance-based culture, where every employee is encouraged to jump in head-first and take action to help us improve. If you have a great idea, we want to hear it. Excellent performance is recognized and rewarded, and we love to promote from within.

Benefits That Work For You

Enjoy an award-winning workplace with the benefits to match, including:

• Comprehensive healthcare options for individuals and families
• Flexible vacation policy and paid company holidays
• 401(k) with company match (USA only)
• Paid parental leave, wellness stipends, and HSA contributions
• Professional development and growth opportunities
• A collaborative office environment with weekly catered lunches

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