Social Media Executive (225-927)

The Social Media Executive is a crucial role within a marketing team, responsible for developing and implementing social media strategies to increase online presence and improve marketing efforts. This role requires a creative individual who is not only up to date with the latest digital technologies and social media trends but also skilled in using social media platforms to engage with and grow an organization's community. The Social Media Executive should be proficient in creating engaging content, analyzing results, and improving online interactions to ensure consistent and increased brand visibility. This position often works closely with other marketing professionals to coordinate campaigns and track progress, making it a vital part of the marketing strategy in any business.

Responsibilities

• Develop and implement social media strategies across multiple platforms.
• Create engaging content tailored to the company’s target audience.
• Monitor social media accounts and timely respond to community inquiries.
• Collaborate with marketing team to coordinate campaigns and promotions.
• Analyze social media metrics to track and improve engagement performance.
• Stay updated with the latest industry trends in social media use.
• Manage the social media content calendar and schedule timely posts.
• Increase followers and improve brand visibility through strategic content.
• Provide feedback and insights on social media trends and best practices.
• Engage with online community and manage online discussions positively.
• Design and implement innovative strategies to grow community size.
• Collaborate with designers to get high-quality graphics for social posts.

Requirements

• Bachelor’s degree in Marketing, Communications, or closely related field.
• Proven experience as a Social Media Executive or similar role.
• Strong knowledge of social media platforms and tools for engagement.
• Excellent written and verbal communication skills are essential.
• Creative thinking and design skills for engaging content creation.
• Ability to analyze social media data and derive actionable insights.
• Familiarity with social media advertising platforms and campaign management.
• Proficiency in graphic design tools like Adobe Photoshop is beneficial.
• Strong organizational skills with the ability to multitask efficiently.