Content & Social Media Executive (225-827)

The Content & Social Media Executive plays a crucial role in shaping and promoting a company's online presence and brand identity. As a strategic thinker and creative content creator, you will be responsible for crafting engaging content that resonates with targeted audiences across various digital platforms. This role requires you to be adept in both content creation and social media management while staying abreast of industry trends and emerging platforms. You will collaborate closely with the marketing team to develop strategies that increase brand awareness, drive traffic, and generate leads. Your innovative approach and keen understanding of digital landscapes will ensure you effectively engage with different community segments to foster brand loyalty and customer satisfaction.

Responsibilities

• Develop and implement a comprehensive content strategy to enhance brand visibility and engagement.
• Create, curate, and manage publishing of high-quality and engaging digital content.
• Schedule and monitor all posts across various social media platforms efficiently.
• Analyze social media engagement metrics to drive effective content creation and campaigns.
• Work collaboratively with the marketing team to align content strategies with broader objectives.
• Stay updated with new trends and incorporate effective tactics into social media strategies.
• Conduct social listening activities to understand public sentiment and influence content direction.
• Ensure brand consistency in copy through tone, voice, and terminology across social platforms.
• Engage with online community and respond to inquiries in a timely manner.
• Coordinate with graphics and video teams to produce rich media content.
• Develop and present insights and recommendations to management based on content performance.
• Collaborate with influencers and partners to enhance brand reach and visibility.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field is required.
• Proven experience in content creation and social media management roles is essential.
• Strong writing, editing, and communication skills with attention to detail.
• In-depth understanding of social media platforms and analytics tools.
• Ability to multitask and manage time effectively to meet deadlines.
• Creative mindset with the ability to think outside the box to engage audiences.
• Experience with design software and digital publishing tools is advantageous.