Trade Planning Lead SRM

Position Title

Trade Planning Lead, SRM

Function/Group

Sales & Commercial Capabilities

Location

Mumbai

Shift Timing

11.00 AM – 8.00 PM

Role Reports to

Manager

Remote/Hybrid/in-Office

Hybrid

About General Mills

We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we have been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.

How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out http://www.generalmills.com

General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.

With our team of 1800+ professionals, we deliver superior value across the areas of Supply chain (SC) , Digital & Technology (D&T) Innovation, Technology & Quality (ITQ), Consumer and Market Intelligence (CMI), Sales & Commercial Capabilities (SCC), Global Shared Services (GSS) , Finance Shared Services (FSS) and Human Resources Shared Services (HRSS).For more details check out https://www.generalmills.co.in

We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.

Job Overview

Function Overview

GIC Sales & Commercial Capabilities team partners with our global General Mills sales teams in providing them with analytical horsepower and enable business continuity so they can focus on core activities – Selling, driving distribution gains, and optimizing merchandising plans to deliver sales volume targets. We enable customer, pricing & promotion strategies across the global markets through our focused capabilities of Sales Execution, Trade & Strategic Revenue Management and Category Management. Teams within function are aligned to the above focused capabilities for each of our markets and each team member specializes in domains of Advanced Analytics, Visual Insights & Planogramming.

We are a family of Data Analysts, Business Analysts and Senior Analysts with diverse opinions, cultures and passions and are united by our desire to serve the world by making food people love. We apply the principles of analytics to everything we do, constantly experimenting to discover new ways to add value to our stakeholders, customers, and team members.

For more details about the Function please visit this Link

Role Overview

The Strategic Revenue Management (SRM) team is looking for someone who is energized by working in a cross-functional role at the intersection of sales, marketing, finance, and data analysis. You will be hands-on and action-oriented as we further enhance our best-in-class global Revenue Management capability that helps drive General Mills’s performance now and in the future.

This role will support the Meals-Baking/ Big G Cereal OU pricing and trade strategy, inclusive of many iconic and impactful brands integral to General Mills. You will be focused on SRM execution with OU and BU partners, including Brand, Sales Strategy & Planning, Capabilities, and Leadership. You will collaborate with the full SRM team to develop, implement, and support NAR strategies & tactics, track results, share best practices and lead L&D.

Key Accountabilities

50% of Time - Problem Solving & Analytics

• Supporting Brand/SSP teams in planning, modelling and tracking of SRM actions through robust data analytics
• Ownership of in-year SRM tracking & tools & communications
• Contribute towards building of SRM strategy in QPS, TKIs, Sales Release, Brand LRPs
• Support price/trade goals with relevant insights from SRM tools, competitive reporting in BU Activation Forums
• Utilize key SRM tools such as Engine/MRR to monitor & drive trade efficiencies
• Collaboration with Central SRM and broader CMRA team
  
  

30% of Time Engaging Leader

• Assisting in business partners’ development, coaching, and trainings related to SRM
• Actively create a positive culture for both SRM team and OU partners Develop and Drive Assessment of SRM Tactics
• Measure price execution relentlessly; adjust as needed
• Partner with L&D team for robust training plans
• Active role in business & planning meetings and events
  
  

10% of Time Continuous Improvement mindset to deliver Executional Excellence, and Project Management

• Ensure TAT is upheld via awareness on process requirements, meeting benchmark time estimates and through articulate expectation settings with the stakeholder.
• Guarantee data quality and accuracy through thorough comprehension of request, accurate application of tools/platforms with an eye for detail and a robust data & logic check.
• CI Mindset: develop and drive a lens of continuous improvement for the projects, process & larger team.
• Project Management: Juggle multiple projects including long range projects and own project scoping, to trouble shooting, collaborating to timely communication/iterations with peers and stakeholders to high impact completion and presentation.
• Mentoring & Training new hires and team members and regular knowledge sharing
  
  

10% of Time Building Stakeholder Relationships

• Brand themselves as a SME on multiple fronts
• Understand client needs/ customer request and see the larger picture to enable holistic solutions.
• Ability to recommend and influence changes to process/procedures.
• Explore business development opportunities and transform into tangible results.
• Ability to communicate challenges in an assertive manner.
• Work through people and processes to accomplish superlative results.
• Articulate and comprehensive presentations to the audience
  
  

REQUIRED QUALIFICATIONS

• Master’s degree
• Comfort pulling, using, and analyzing multiple data sources, e.g. syndicated data
• Strong MS Office expertise and technical skills
• Natural curiosity, ability to operate in white space, comfort with quantitative and strategic problems, strong analytical skills, NAR business acumen, understanding of market dynamics
• Able to take objective perspective on consumer behavior and competitive landscape to help lead thinking and outcomes
• Ability to challenge the status quo and develop creative solutions to business challenges
• Understand financial impact of strategies and tactics and partner with Finance to develop Return on Net Sales, Margin, Profit implications
• Ability to coach, train, and demonstrate strong presentation skills
  
  

Preferred Qualifications

• Experience in Tableau
• Experience with data analysis, including Nielsen, SRM Tools such as Engine or Merch Return Report (MRR), and Trade Planner
• Experience in NAR FMCG/CPG business
• Experience with sales and/or marketing and/or finance
• Strong candidate will have both consumer pricing and trade analytics expertise
• Previous Revenue Management experience ideal
  
  

Company Overview

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

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