Social Media Executive (225-720)

We are seeking a proactive and creative Social Media Executive to join our dynamic team. As a Social Media Executive, you will be the digital voice of our brand, responsible for communicating our mission and values through various social media platforms. Your role will involve crafting, implementing, and overseeing social media strategies that drive engagement, brand awareness, and conversions. You'll work closely with the marketing and content teams to develop unique content and campaigns. With your finger on the pulse of social media trends, you’ll ensure our brand remains relevant and appealing to our online audience. If you are passionate about social media and have a knack for storytelling, we would love to hear from you.

Responsibilities

• Develop, implement, and manage our social media strategy to align with business goals.
• Create visually appealing and engaging content across all social media platforms.
• Work closely with the marketing team to plan and execute digital marketing campaigns.
• Monitor SEO and user engagement and suggest content optimization methods.
• Communicate with followers, respond to queries promptly, and monitor customer reviews.
• Explore and identify innovative social media trends for increased engagement.
• Inform audience about brand developments and initiatives in a compelling manner.
• Analyze key metrics and adjust strategy to improve performance and reach.
• Stay up-to-date with latest digital technologies and social media best practices.
• Collaborate with content creators and designers to ensure content is informative and appealing.
• Facilitate scaling brand and company awareness through various social media channels.
• Oversee and manage social media advertising campaigns to maximize ROI.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Proven work experience as a Social Media Executive or similar role.
• Solid knowledge of SEO, keyword research, and Google Analytics.
• Hands-on experience using social media platforms for brand awareness.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram.
• Strong copywriting and editing skills suitable for various social media platforms.
• Ability to deliver creative content (text, image, and video).