Digital Content Management Specialist

Skill required: Marketing Operations - Digital Asset Management (DAM)

Designation: Digital Content Management Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets

What are we looking for? The responsibilities for managing the Intel Digital Library (IDL) and its associated Digital Asset Management (DAM) processes are driven by individuals on the business side, with IT partners like Miko and Corey. The "IDL operations team" also plays a key role. Based on the sources, the responsibilities of those managing the IDL DAM environment include: End-to-End Process Management: Summarizing and managing the end-to-end processes for asset ingestion, metadata application, publishing, life cycle management, and archiving within the Intel Digital Library. Handling the operational steps related to asset expiration, providing permissions to authors, applying metadata in CLHub, moving assets between CLHub and IDL, and publishing to AEM.

• Roles and Responsibilities:
• Asset Life Cycle and Expiration: Managing the asset life cycle, including asset expiration. Conducting monthly audits to identify inactive users and reaching out to secondary owners for the reassignment of abandoned assets. Ensuring adherence to the asset life cycle policy, which dictates that any published asset must be reviewed once every two years, with the expiration date defaulting to two years. Metadata Application and Governance: Guiding users on applying metadata for assets, including required fields, keywords, language, and location. Ensuring metadata is used for findability and assessing appropriate asset use within the IDL asset share. Managing and providing guidance on digital rights management, including tagging assets as Intel-owned or licensed, and ensuring the accurate input of license descriptions and terms of use. Advising on license expiration dates, with a guideline to set perpetual licenses for a 5-year period for renewal purposes. Enforcing system checks that prevent the asset expiration date from being later than the license expiration date. Providing guidance on file requirements for assets to be shared with intel.com (e.g., PDF for documents, MP4 for video, JPG/PNG for images, along with specific file size and dimension requirements).
• Publishing and Workflow Management: Overseeing the central libraries instance (IDL backend) where finished assets reside and asset management takes place. Initiating and managing publishing workflows, such as "publish new asset" or "publish new asset with brand approval," which determine the approval process. Ensuring assets are moved to appropriate publishing folders based on file type and audience. Handling asset versioning to ensure that updates replace the original file without creating duplicates or breaking existing page links. Facilitating translation workflows by creating copies of assets for localized versions and maintaining relationships between original and translated assets.
• User Support and Guidance: Providing guidelines to agencies regarding asset creation and preparation, such as using crop features in Photoshop to ensure compatibility with different aspect ratios. Recommending that authors double-check for existing assets by file name or stock ID number to avoid duplication. Maintaining up-to-date training materials and documentation in resources like the DRC (Digital Rights Central) and an AEM training wiki. Coordination and System Synchronization: Working in partnership with IT (Scott Strohmeyer) to ensure that the DAM and IDL systems are kept in sync.