SEO Analyst | Freelance (Work From Home - Kochi) (225-829)

An exciting opportunity awaits for a dynamic and results-driven SEO Analyst to join our team as a freelancer, working from the comfort of your home based in Kochi. We are seeking an individual with a deep understanding of search engine optimization techniques and tools. The ideal candidate will have a proven track record of improving website visibility and search engine rankings. As an SEO Analyst, you will be responsible for implementing strategies that enhance our online presence, driving organic traffic, and ultimately boosting our business growth. You must be well-versed in the latest SEO trends, algorithm updates, and analytical tools. This role is perfect for someone who is analytical, proactive, and has a knack for interpreting data to develop actionable insights for improving website performance.

Responsibilities

• Develop and execute successful SEO strategies to increase website traffic.
• Conduct thorough keyword research to guide content teams in optimizing content.
• Monitor and analyze SEO performance metrics to track effectiveness.
• Identify optimization opportunities based on detailed competitor analysis.
• Coordinate with content and marketing teams to achieve SEO goals effectively.
• Perform regular site audits to identify and rectify technical SEO issues.
• Implement link-building strategies to improve the website's domain authority.
• Stay updated with latest SEO trends and search engine algorithm changes.
• Provide comprehensive reports on SEO initiatives and their impact on website traffic.
• Collaborate with web developers to optimize the website structure and design.
• Evaluate emerging SEO tools and technologies for potential benefits.
• Ensure website compliance with standard SEO best practices and guidelines.

Requirements

• Bachelor's degree in Marketing, Business, or related field preferred.
• Proven experience as an SEO Analyst or similar digital marketing role.
• In-depth knowledge of SEO principles and proficiency with SEO tools.
• Ability to analyze complex data and provide actionable insights efficiently.
• Excellent communication skills to collaborate with various internal teams.
• Strong understanding of web analytics and performance metrics reporting.
• Familiarity with HTML, CSS, and content management systems such as WordPress.