Area Sales Manager

JOB DESCRIPTION: AREA SALES MANAGER

Job Context

1, PURPOSE OF THE JOB:

Drive Sales Volume and revenue growth profitably by leveraging the growth opportunities, coaching the Frontline team and managing DBRs effectively

2, KEY ACCOUNTABILITIES: Accountabilities & Scope of work

Sales Volume

• Deliver the sales volume target by developing market in the assigned territory as per Annual Operating Plan
• Add new outlets which should contribute to achieving annual volume/value targets
  
  

• Drive sales volumes of FMO (Focus of the Month) products and increase the Unique SKU count in the outlet and ensure Product range availability
• Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols
• Required to closely work with relevant stakeholders for aligning the stock requirement as per the plan in the Region
  
  

• Track competitor activity on a continuous basis and take action to counter competitor strategies in order to increase market share
  
  

• Regularly monitor the stock levels at the distributors and ensure availability of stock
• Identify and trouble shoot issues by conducting periodic visits
  
  

• Adherence to all processes by ensuring that there are no pending claims/ settlements with internal and external partners
  
  

• Understands the business issues and support the team to resolve in a timely manner.
• Monitor and train the CEs, provide support and coach the team on driving the business objectives.
• Identify the key talents, help them nurture and enhance capability to take up more responsibilities. Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings.
  
  

• Identify key issues and working on driving innovation and leverage technology in order to achieve business objectives