ASSOCIATE BUSINESS DIRECTOR

Overview Of Job

About WPP Media:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

The Best Things About This Job

• You are a part of proven, high-performance team with an excellent supporting network with development opportunities within WPP Media.
• Opportunity to work as Activation Specialist team and extend your learning opportunities.
• Learn & Grow is the mantra we believe will help the candidate prosper in their career path.
• Attain a strong understanding of cross channel media strategy.
  
  

In Three Months, Your Goals Will Be

• Understanding of Nexus cross-functional teams, their roles and responsibilities.
• To be involved from brief to implementation of campaigns for the aligned business.
• Giving contribution in the team and add value while delivering Client requirements.
• Involved in plan creation & execution for aligned businesses meeting day-to-day requirements.
• To understand the category and brand objectives for the year.
  
  

In Six Months

• Handle tactical and implementation planning independently with the team, ensure delivery of KPI as aligned.
• Creating integrated media plans across TV, Press, Radio and Integrated (TV+Digital).
• Master the art of optimization and prioritization of workflow.
• Successfully lead media discussion with the Agency.
  
  

In 12 Months

• Ensure Plan QC & process optimization right through the year with a tracker.
• Train and build multi-media / integrated plan champions within your team.
• Achieve 100% Nexus process compliance adherence.
• Contribute towards Nexus tool creation / enhancement to enhance efficiency in the planning.
  
  

Responsibilities Of The Role

• Planning, buying and execution of non-biddable media plans for a set of businesses after understanding clients media deliverables, GroupM Agency’s deliverables and campaign KPI’s.
• Review the brief received from the Agency business team; align with them on the expectation/ output.
• Based on the reviewed and aligned brief, create integrated activation plans In line with SOP.
• Working with Nexus mPlan team for campaign execution (campaign go live).
• Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- evals for corrective actions etc.
• Post evals of all campaigns and learnings from each campaign.
• Work collaboratively with agency business team, Nexus Activation Specialists, Nexus mPlan, and other Nexus teams (wherever required) to ensure a holistic approach in campaign creation & execution.
  
  

Skills And Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• 6+ years of media planning experience.
• Understanding of Media – TV, Print, Radio & Digital non-biddable and cable to deliver integrated media solution.
• Industry Software Knowledge & usage – YUMI, IRS, TGI, MAP. Understanding of digital tools like ComScore, etc.
• Strive for excellence demonstrated by setting high standards for yourself and committed to continuous improvement and deliver results despite constraints.
  
  

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits

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