Lead GTM Strategy Brand Solutions

Glance - An InMobi Group Company

Founded in 2019, Glance is a consumer technology company that operates disruptive digital platforms including Glance, Roposo, and Nostra. Glance’s ’smart lock screen’ inspires consumers to make the most of every moment by surfacing relevant experiences without the need for searching and downloading apps. Glance Lock Screen is currently available on over 400 million smartphones worldwide. Roposo is a LIVE platform that is revolutionizing live experiences, through a unique, immersive, creator-led approach. Nostra is the largest gaming platform in India and Southeast Asia, offering gamers engaging ways to discover, play, watch, learn and compete.

Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For more information visit glance.com, nostra.gg, and roposo.com

What should you know about joining Glance?

At Glance, we walk the talk – free yourself, dream big, and chase your passion! On joining, you’ll have opportunities to make an immediate impact on mission-critical projects, as you work with highly capable and ambitious peer groups. Be rewarded for your autonomy even as you collaborate. Ideate, innovate, and inspire by leveraging bleeding-edge tech to disrupt consumer experiences. While you work, we’ll take care of nourishing your body, mind, and soul. This includes daily meals, gym, trainings, tech tools, and regular unwind sessions. Also, feel free to bring your kids – even the furry ones – to the office!

Profile Description

The Lead– GTM Strategy & Brand Solutions is responsible for developing effective monetisation-strategy for Glance Media offerings as a Solutions Specialist. This individual is expected to understand client business goals, challenges and opportunities, map the solutions with a mix of relevant Glance offerings, and help our advertisers achieve their marketing goals.

Key Responsibilities

• Work with the team to support business teams for diverse set of clients to discover and identify their mobile marketing challenges and opportunities
• Design effective and efficient solutions utilizing Glance Lock Screen Media offerings (Display, Video, Interactive Units) and Content Solutions geared towards the client’s desired outcome, thoroughly understanding business and technical challenges of the client and leveraging the expertise of mobile marketing
• Articulating Glance Media & Content offerings to brands & agencies via training workshops
• Work closely with the Sales, Marketing, and Client Services teams to ensure the success of every client deal, leveraging internal resources/insight and collecting feedback.
• Build high impact presentations driven by extensive research & creative storytelling
• Enable and push the Sales Managers with programs developed by you (based on insights, product solutions and identifying areas of impact) that will be employed to win business.

What we’re looking for:

• A proven track record of content marketing, brand marketing, media planning & strategy roles in a fast-paced and ever-changing business environment
• Creative thinker, energetic and passionate self-starter who can work independently without a lot of oversight and direction
• Proficiency of brand marketing frameworks and simplifying complex information or concept into easily graspable information
• Must possess the ability to quickly grasp business concepts and absorb/utilize market research
• Comfort working in a fast-paced, distributed manner having to liaise with stakeholders across multiple teams, entities, and geographies with very precise timelines
• Strong communication skill – oral & written (i.e. storytelling, workshop facilitation)

Required Qualifications:

• Experience: 3-5 years experience and/or exposure to combinations of fields of business solutioning & consulting, digital advertising, media planning, pre-sales.
• Education: Bachelors degree (MBA preferred)

Location: Bangalore