Business Analyst – Marketing Analytics (225-929)

A Business Analyst specializing in Marketing Analytics plays a pivotal role in an organization by extracting insights from marketing data to drive strategic decisions. This role involves the comprehensive analysis of marketing trends, consumer behavior, and campaign performance, providing actionable insights to enhance ROI. The Business Analyst works closely with marketing teams to dissect data, identify patterns, and evaluate the effectiveness of marketing strategies. Their findings help in shaping future marketing campaigns, optimizing allocation of budgetary resources, and ultimately steering the business towards achieving its financial and growth objectives. The ideal candidate is detail-oriented, skilled in data analytics tools, and has a robust understanding of marketing principles. This role offers the opportunity to influence top-level marketing decisions within a dynamic and fast-paced business environment.

Responsibilities

• Collaborate with marketing teams to understand business goals and data needs.
• Analyze marketing data to identify patterns and insights for strategic decision making.
• Develop and track key performance indicators to measure marketing effectiveness.
• Draft and present reports to communicate findings to non-technical stakeholders.
• Utilize advanced analytics tools to forecast future market trends and dynamics.
• Identify and analyze competitor strategies to provide competitive insights.
• Recommend improvements to marketing strategies based on solid data findings.
• Collaborate with IT teams to ensure data integrity and integration for analysis.
• Develop dashboards to provide ongoing insight into marketing performance metrics.
• Ensure compliance with data protection regulations when handling marketing data.
• Work with multi-functional teams to support the execution of marketing plans.
• Stay updated on industry developments to enrich the analytics function.

Requirements

• Bachelor's degree in Business, Marketing, Statistics, or a related field required.
• Proven experience as a Business Analyst or similar analytics role is necessary.
• Strong proficiency in data analysis tools such as SQL, Python, or R.
• Experience with marketing analytics platforms like Google Analytics or Adobe Analytics.
• Excellent ability to translate complex data into easy-to-understand insights.
• Strong communication skills for effective collaboration and presentation.
• Ability to manage multiple projects and prioritize tasks effectively.