Social Media Strategist (225-824)

A Social Media Strategist plays a crucial role in the digital marketing landscape, designing compelling content strategies that resonate with the target audience. They are responsible for harnessing the power of various social media platforms to build brand awareness, engage users, and deliver meaningful experiences that drive business growth. As a creative and tech-savvy professional, the Social Media Strategist collaborates with other marketing and design teams to ensure content aligns with overall brand goals. They possess a deep understanding of social media analytics and trends, allowing them to craft effective campaigns that increase customer interaction and foster long-term brand loyalty. Constantly evolving, the role requires a strategic mind capable of planning, executing, and optimizing campaigns that meet the dynamic needs of today's digital consumers.

Responsibilities

• Design and implement a cohesive social media strategy to align with business goals.
• Create, curate, and manage published content across all social media platforms.
• Develop and oversee social media campaigns, ensuring consistent messaging and branding.
• Analyze key metrics and adjust strategies accordingly to improve overall performance.
• Collaborate with cross-functional teams to produce engaging multimedia content.
• Monitor and respond to social media audience interactions, fostering community engagement.
• Stay updated with current technologies and trends in social media, design tools, and applications.
• Conduct competitive analysis to identify content opportunities and enhance brand awareness.
• Manage social media advertising budgets and assess the cost-effectiveness of campaigns.
• Prepare and present reports on social media performance to stakeholders and management.
• Identify new opportunities and create strategies for emerging social media platforms.
• Guide and mentor team members in the latest social media best practices and tools.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field is preferred.
• A minimum of three years experience in social media management or strategy development.
• Proven experience in creating successful social media campaigns and measurable results.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media platforms.
• Strong analytical skills to monitor social media metrics and grow follower base effectively.
• Ability to create compelling content that aligns with brand voice and guidelines.
• Exceptional written and verbal communication skills for effective audience engagement.