Retail Marketing Manager (225-722)

The role of a Retail Marketing Manager is vital in today's competitive retail environment. This position focuses on developing and implementing strategic marketing plans to boost store sales and enhance brand awareness. The Retail Marketing Manager is responsible for overseeing marketing campaigns, managing budgets, analyzing market trends, and collaborating with cross-functional teams to align marketing efforts with the company's goals. Success in this role demands strong leadership skills, creativity, and the ability to stay ahead of consumer and industry trends. By using innovative solutions and data-driven strategies, the Retail Marketing Manager will play a pivotal role in advancing the brand's presence and driving customer engagement through multiple retail channels.

Responsibilities

• Develop and implement strategic marketing plans to increase retail sales performance.
• Conduct market research to identify customer trends and competitive analysis.
• Plan and execute marketing campaigns and promotional events to enhance brand awareness.
• Collaborate with cross-functional teams to ensure alignment of marketing strategies.
• Manage and allocate the marketing budget effectively to maximize ROI.
• Analyze sales data and market trends to inform decision-making processes.
• Monitor and report on the effectiveness of marketing efforts and campaigns.
• Coordinate with vendors and partners to ensure timely execution of marketing initiatives.
• Oversee the creation of marketing materials and content for various channels.
• Develop and maintain strong relationships with key retail partners and stakeholders.
• Implement digital marketing strategies to reach broader audiences through online platforms.
• Lead, mentor, and develop marketing team members to achieve departmental goals.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, preferably in a retail setting.
• Proven track record of developing and executing successful marketing strategies.
• Strong analytical skills and ability to interpret sales data and market trends.
• Excellent communication and leadership skills to manage cross-functional teams.
• Experience with digital marketing tools and platforms for data-driven campaigns.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.