Digital Marketing Executive (225-816)

The Digital Marketing Executive will play a critical role in developing and executing digital marketing strategies to drive brand awareness, engagement, and conversions. This position requires a strategic thinker with a deep understanding of various digital marketing channels, including SEO, PPC, social media, and email marketing. The ideal candidate will have a track record of success in creating and deploying effective digital marketing campaigns and will be adept at using analytics to inform decision-making. As a Digital Marketing Executive, you will work closely with cross-functional teams, including content, design, sales, and product, to align marketing initiatives with business objectives and enhance the customer experience. If you have a passion for digital marketing and a knack for creativity and innovation, this is the perfect opportunity to grow and make a significant impact within a dynamic team.

Responsibilities

• Develop and implement digital marketing strategies to achieve company goals.
• Manage and optimize PPC campaigns across different platforms to ensure ROI.
• Create engaging and persuasive content for various digital channels.
• Conduct thorough market research to identify competitive advantages and opportunities.
• Monitor and analyze website traffic and metrics to improve online presence.
• Collaborate with the design team to ensure content is visually appealing.
• Maintain and update the company’s website to maximize user experience.
• Oversee and manage the social media strategy for digital platforms.
• Stay updated with the latest trends and technologies in digital marketing.
• Coordinate with sales and product teams to boost cross-channel marketing efforts.
• Analyze competitor activity and adjust marketing strategies accordingly.
• Ensure compliance with digital marketing laws, regulations, and best practices.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is preferred.
• Proven experience in a digital marketing or advertising position is required.
• Strong knowledge of various digital marketing tools and platforms.
• Experience in creating and managing successful PPC campaigns.
• Excellent analytical skills and the ability to interpret complex data.
• Strong communication skills and the ability to work in a team environment.
• Ability to multitask and manage multiple projects with attention to detail.