CRM Executive (225-915)

A CRM Executive plays a pivotal role in managing a company's relationship with its customers, ensuring a seamless, personalized, and rewarding experience across all interactions. They work to centralize, optimize, and leverage customer data to enhance business relationships, improve customer retention, and drive sales growth. As a CRM Executive, you will be responsible for utilizing customer relationship management software to track the progress of customer interactions and suggest improvements, troubleshoot CRM issues, and implement campaigns that will engage and retain customers. You will also work closely with various departments to ensure the CRM system supports business needs and identify customer interaction trends for continuously improving user experience.

Responsibilities

• Develop and implement CRM strategies that drive customer satisfaction and loyalty.
• Maintain and manage CRM software to ensure effective customer data tracking.
• Analyze CRM data to identify opportunities for increasing customer engagement.
• Work with marketing teams to develop customer engagement programs and campaigns.
• Provide training and support to staff on CRM software functionalities and updates.
• Monitor and manage all phases of customer interaction to ensure excellent service.
• Collaborate with IT teams to troubleshoot CRM system issues promptly.
• Prepare reports on customer trends and present insights to senior management.
• Liaise with sales teams to ensure a unified approach to customer relationship management.
• Continuously assess and improve processes within the CRM system for business benefit.
• Ensure compliance with data protection laws and internal policies related to data handling.
• Evaluate customer feedback and suggest areas for improvement in the CRM process.

Requirements

• Bachelor’s degree in Marketing, Business, or related field is preferred.
• At least 2 years of experience in customer relationship management roles.
• Proficiency with CRM software such as Salesforce, Microsoft Dynamics, or similar.
• Excellent analytical skills with the ability to interpret customer data effectively.
• Strong communication skills, both verbal and written, are essential.
• Ability to work collaboratively with cross-functional teams across the organization.
• Proven problem-solving skills to resolve CRM system issues efficiently.