SEO Executive (225-724)

An SEO Executive plays a critical role in enhancing a company's online visibility and driving organic traffic to its digital platforms. This role involves deploying search engine optimization techniques to improve the company's search engine rankings across various search engines. As an SEO Executive, you will collaborate closely with the marketing team to implement strategies that increase site traffic and user engagement, using data-driven measures. You will perform keyword research, maintain the website's architecture, and ensure the implementation of various on-page and off-page SEO activities. The ideal candidate for this position should be analytical, detail-oriented, and possess a sound understanding of how major search engines operate. This role is essential for amplifying the company's reach, thereby driving customer growth and revenue.

Responsibilities

• Conduct comprehensive keyword research to guide content creation and optimization.
• Optimize website content, landing pages, and paid search copy for search engine visibility.
• Execute on-page and off-page optimization strategies to achieve high rankings.
• Develop and implement effective link-building strategies to acquire high-quality backlinks.
• Monitor daily performance metrics using SEO tools such as Google Analytics.
• Collaborate with the content and marketing teams to drive SEO in content creation.
• Stay updated on the latest trends and best practices in SEO and SEM.
• Analyze competitor SEO strategies to identify potential opportunities and threats.
• Prepare detailed reports on SEO performance and propose actionable insights.
• Maintain proper URL structures and sitemaps to meet technical SEO needs.
• Ensure that all metadata, including titles and descriptions, are optimized appropriately.
• Oversee website audits to enhance technical SEO health and resolve any issues.

Requirements

• Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
• Proven experience as an SEO Executive or similar role, with strong results.
• In-depth knowledge of SEO best practices and search engine algorithms.
• Proficiency with SEO tools such as Google Analytics, SEMrush, and Moz.
• Strong analytical skills and experience with web traffic metrics and data analysis.
• Familiarity with HTML, CSS, and JavaScript as they relate to SEO.
• Excellent communication skills, both verbal and written, to convey complex information.