Marketing Analyst (225-928)

The Marketing Analyst plays a critical role in driving data-driven decisions that help shape marketing strategies and campaigns. This position requires a keen analytical mindset, a solid understanding of marketing concepts, and the ability to translate data into actionable insights. The Marketing Analyst will be responsible for collecting and analyzing data related to customer behavior, competition, and market dynamics. With these insights, the Marketing Analyst will work closely with the marketing team to optimize campaigns and strategies, improve customer engagement, and increase ROI. An effective Marketing Analyst is curious, detail-oriented, and possesses excellent communication skills to effectively share insights and recommendations with stakeholders.

Responsibilities

• Analyze marketing data to assess campaign effectiveness and optimize strategies consistently.
• Develop comprehensive reports to detail findings and recommended marketing strategies.
• Utilize data analytics tools to track key marketing metrics and performance indicators.
• Collaborate with marketing teams to identify opportunities for growth and innovation.
• Prepare and present reports, charts, and presentations to management and stakeholders.
• Evaluate customer feedback and behavioral data to enhance customer engagement activities.
• Conduct competitive analysis to identify market trends, threats, and opportunities.
• Support the development and implementation of data-driven marketing strategies.
• Maintain a comprehensive database of marketing metrics and monitor campaign progress.
• Participate in the planning and execution of digital marketing campaigns.
• Stay updated with industry trends and share insights within the team regularly.
• Ensure data accuracy and integrity for all marketing analytics and reporting.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field required.
• Proven experience as a Marketing Analyst or in a similar analytical role.
• Strong proficiency in data analysis and familiarity with analytics tools, such as Google Analytics.
• Excellent communication and presentation skills to articulate data-driven insights clearly.
• Ability to work independently and collaboratively in a fast-paced environment.
• Exceptional attention to detail and ability to manage multiple projects simultaneously.
• Strong problem-solving skills with a creative approach to overcoming challenges.