Communications & Brand Manager (225-902)

The Communications & Brand Manager plays a pivotal role in shaping and communicating the brand image and messaging of an organization. This dynamic position requires a strategic thinker with a strong aptitude for crafting compelling narratives that promote and protect the brand's reputation and align with business objectives. The individual is responsible for developing and implementing integrated communications strategies across various platforms to enhance brand visibility and foster engagement. With a keen understanding of different media landscapes and audience demographics, the Communications & Brand Manager ensures consistent messaging with innovative approaches to storytelling. This role demands excellent communication skills, a creative mindset, and the ability to thrive in a fast-paced environment, continually adapting strategies to align with market and industry trends.

Responsibilities

• Develop and implement comprehensive communications strategies to elevate brand awareness.
• Collaborate with marketing and creative teams to create cohesive brand messaging.
• Manage and oversee the organization's external and internal communication initiatives.
• Lead brand positioning initiatives to ensure consistent representation across platforms.
• Monitor media landscape and identify opportunities for brand promotion and publicity.
• Craft and review content for press releases, social media, and official statements.
• Organize and manage events that effectively represent the brand's image and messaging.
• Analyze communications effectiveness and provide actionable insights to improve strategies.
• Develop and maintain relationships with key media personnel and industry influencers.
• Ensure crisis communication plans are in place and executed efficiently when needed.
• Oversee and guide brand management initiatives, ensuring alignment with business goals.
• Manage the communications budget and resources for maximum strategic impact.

Requirements

• Bachelor’s degree in Communications, Marketing, or a related field required.
• Proven experience in brand management or communications leadership roles essential.
• Exceptional written and verbal communication skills with a strategic mindset.
• Strong understanding of media relations and digital communications strategies.
• Ability to manage multiple projects and deadlines in a dynamic environment.
• Experience in crisis communication and reputation management is highly desirable.
• Proficiency in using analytics tools to measure the effectiveness of communication strategies.