Social Media Executive (225-927)

As a Social Media Executive, you will be a key player in the development and execution of strategic social media plans that aim to grow our brand's online presence. You will utilize your creativity and expertise in digital marketing to create engaging content and campaigns that resonate with our target audience on various social media platforms. By monitoring trends and analyzing data, you will ensure that our social media strategies are effective and aligned with business goals. Collaborating with different teams, you will be instrumental in shaping our brand's voice online, driving engagement, and building a community of loyal followers. Your role will also require you to stay informed of the latest digital marketing trends and innovate ways to keep the brand ahead in the social media landscape.

Responsibilities

• Develop and implement comprehensive social media strategies across various platforms.
• Create engaging and on-brand content, including text, images, and videos.
• Monitor social media channels for industry trends and audience feedback.
• Collaborate with marketing teams to align social media strategies with campaigns.
• Analyze social media metrics to measure the effectiveness of social media efforts.
• Interact with followers and respond to social media comments and queries promptly.
• Stay updated with the latest trends in social media and digital marketing.
• Manage social media advertising campaigns to enhance brand presence and engagement.
• Conduct competitor analysis to identify improvements and opportunities on platforms.
• Work with creative teams to produce high-quality and compelling content.
• Organize and schedule social media posts utilizing social media management tools.
• Develop monthly reports on emerging social media trends to predict future trends.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Proven experience in social media management and content creation.
• Strong understanding of social media platforms and their respective participants.
• Excellent writing, editing, and communication skills tailored to digital marketing.
• Ability to analyze and measure the effectiveness of social media activities.
• Proficiency in using social media management and analytic tools effectively.
• Creative thinking with a passion for staying updated on social media trends.