Email Campaign Manager (225-928)

An Email Campaign Manager is a critical role within the digital marketing team, responsible for designing and implementing email marketing strategies that effectively reach and engage audiences. This role involves planning and executing campaigns tailored to specific target groups while ensuring consistency with brand messaging and goals. The Email Campaign Manager will use analytics to track the performance of campaigns, optimize for better results, and communicate findings with key stakeholders. They must possess strong communication skills, a keen attention to detail, and the ability to work collaboratively in a fast-paced environment. A successful Email Campaign Manager will drive customer engagement, lead generation, and conversion through innovative email marketing tactics.

Responsibilities

• Develop and execute email marketing strategies to meet defined business objectives.
• Design and implement email campaigns that are engaging and on-brand.
• Segment email lists based on user data for more personalized outreach.
• Collaborate with cross-functional teams to align email campaigns with broader marketing strategies.
• Analyze email campaign performance data to inform future strategies and decisions.
• A/B test subject lines, content, and design to optimize email performance.
• Manage and maintain an accurate and up-to-date email database.
• Ensure compliance with email marketing regulations and data protection laws.
• Monitor trends in email marketing and implement innovative features and approaches.
• Create reports to share insights and recommendations with stakeholders on campaign performance.
• Coordinate with content creators to produce engaging emails and newsletters.
• Train and mentor junior staff on best practices in email marketing.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience in executing successful email marketing campaigns.
• Strong knowledge of email marketing software platforms such as Mailchimp or Constant Contact.
• Excellent analytical skills to interpret and report on email performance data.
• Familiarity with email compliance laws such as CAN-SPAM and GDPR.
• Outstanding written and verbal communication skills are essential for this role.
• Ability to multitask and manage multiple campaigns in a deadline-driven environment.