Sales Promoter (225-827)

A Sales Promoter plays a crucial role in boosting a company's sales by effectively promoting products or services directly to consumers. This dynamic position requires a persuasive communicator with a keen knack for understanding customer needs and preferences. A Sales Promoter often works in varied environments such as retail stores, exhibitions, trade shows, or public demonstrations, adapting their strategies to the audience and setting. Their primary goal is to increase brand awareness and encourage product trials through engaging presentations and one-on-one interactions. The role demands enthusiasm, product knowledge, and an ability to handle customer objections smoothly, aiming to secure sales and foster long-term customer satisfaction.

Responsibilities

• Demonstrate and explain products to persuade customers to purchase.
• Engage consumers through various promotional activities and presentations.
• Collect and report customer feedback to improve marketing strategies.
• Develop relationships with potential customers to increase brand loyalty.
• Participate actively in promotional events and product exhibitions.
• Collaborate with store staff to strategically place products for visibility.
• Maintain an in-depth knowledge of products and market trends.
• Track sales performance and contribute to sales targets achievement.
• Greet and appeal to consumers to convert interest into purchases.
• Identify opportunities to suggest additional products to customers.
• Coordinate with marketing teams to enhance promotional effectiveness.
• Ensure promotional materials and displays are appropriately organized.

Requirements

• Proven experience as a sales promoter or equivalent sales role.
• Outstanding communication skills with a focus on persuasion.
• Ability to understand and convey technical product details effectively.
• Strong organizational skills and ability to manage varied activities.
• Familiarity with customer relationship management techniques preferred.
• Capability to stand for long periods during promotional events.
• High school diploma or equivalent; further education is a plus.