Retail Marketing Manager (225-828)

The Retail Marketing Manager plays a crucial role in driving the success of retail operations by developing and implementing marketing strategies that enhance brand recognition, customer engagement, and sales growth. This position requires a creative and analytical mindset to adapt to the ever-changing retail landscape. The Retail Marketing Manager works closely with cross-functional teams to design marketing campaigns that are aligned with both short-term sales goals and long-term brand positioning. They are responsible for understanding consumer behavior, analyzing market trends, and leveraging these insights to optimize marketing efforts. Effective communication is essential, as this role entails collaboration with various departments, stakeholders, and external partners to execute integrated marketing campaigns. Ultimately, the Retail Marketing Manager is tasked with elevating the customer experience and driving brand loyalty through innovative marketing initiatives.

Responsibilities

• Develop and implement comprehensive retail marketing strategies across multiple platforms.
• Collaborate with product teams to align marketing campaigns with product launches.
• Analyze market trends and consumer behavior to refine marketing tactics.
• Oversee budget allocation and ensure financial targets are met within marketing plans.
• Conduct competitive analysis to identify opportunities and threats in the marketplace.
• Manage relationships with external vendors, agencies, and partners for campaign execution.
• Coordinate with digital teams to optimize online marketing and social media efforts.
• Develop content strategies that enhance brand awareness and customer engagement.
• Track and report on key performance indicators for marketing initiatives.
• Lead a team of marketing professionals, providing guidance and performance feedback.
• Ensure all marketing activities are compliant with industry regulations and standards.
• Facilitate cross-departmental collaboration to support aligned marketing objectives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• Minimum of 5 years of experience in retail marketing or a similar role.
• Proven ability to develop and execute successful marketing strategies.
• Strong analytical skills and experience with data-driven marketing techniques.
• Excellent communication and interpersonal skills for cross-functional collaboration.
• Experience managing marketing budgets and maximizing advertising ROI.
• Proficient with marketing software, digital tools, and social media platforms.