Field Marketing Executive (225-826)

The Field Marketing Executive is a dynamic role requiring a blend of creativity, strategic thinking, and execution prowess. This position is pivotal to driving brand presence and generating leads by executing marketing campaigns and engaging directly with potential customers. As a Field Marketing Executive, you will act as the crucial link between the company's products or services and potential clients in diverse locations. Your efforts will directly impact the brand's market penetration and business growth. You'll collaborate closely with sales teams, coordinate events, and leverage your deep understanding of the market to execute tailored marketing strategies. Your keen ability to analyze and respond to market trends will ensure the success of various campaigns. If you are passionate about bridging the gap between product offerings and customer needs while thriving in a fast-paced environment, this position is for you.

Responsibilities

• Plan and execute field marketing campaigns tailored to local markets.
• Coordinate with sales teams to align marketing strategies and objectives.
• Conduct market research to understand customer needs and preferences.
• Manage logistics and setup for promotional events and activities.
• Develop relationships with local partners and vendors for effective collaborations.
• Analyze campaign performance and adjust strategies to maximize results.
• Communicate brand messages clearly to enhance customer engagement.
• Train sales teams on new marketing strategies and promotional techniques.
• Track budget and expenditures to ensure cost-effective marketing solutions.
• Report insights and progress to senior management for informed decision-making.
• Identify opportunities for new marketing initiatives that increase brand visibility.
• Stay up-to-date with industry trends and competitor activities.

Requirements

• Bachelor's degree in Marketing, Business, or a related field preferred.
• Proven experience in field marketing or similar roles is essential.
• Strong communication and interpersonal skills with a customer-focused mindset.
• Ability to analyze market trends and respond with strategic thinking.
• Experience in event management and logistics coordination required.
• Proficiency with marketing tools and platforms to optimize campaigns.
• Flexibility to travel and work off-site at various locations.
• Demonstrated ability to work independently and as part of a team.
• Strong problem-solving skills and adaptability in a changing environment.
• Proven track record of meeting marketing KPIs and objectives.