Social Media Executive (225-702)

A Social Media Executive plays a key role in a company’s marketing and branding efforts by expertly managing its social media presence. This position involves strategizing content that aligns with the company’s goals and audience preferences, engaging with customers, and analyzing performance metrics to optimize campaigns. As the digital landscape continues to evolve with new trends and technologies, the Social Media Executive must be adaptable and innovative to ensure the brand remains relevant and compelling to its audience. With a deep understanding of various social media platforms and their unique audiences, this role is crucial in driving brand awareness and fostering community engagement.

Responsibilities

• Develop engaging and creative content strategies aligned with the company's marketing goals.
• Manage and monitor the company's social media profiles across diverse platforms.
• Engage and respond to follower comments and queries promptly and professionally.
• Analyze social media metrics and prepare insightful reports to measure success.
• Collaborate with the marketing team to create coordinated marketing campaigns.
• Stay up-to-date with digital industry trends and emerging social media platforms.
• Implement audience growth strategies to expand the company’s online presence.
• Supervise and guide junior team members or interns when necessary.
• Create visually appropriate content, such as graphics and short videos, using design tools.
• Manage paid social media campaigns, including budget allocation and ad performance tracking.
• Regularly update social media marketing policies and procedures as needed.
• Build and maintain relationships with influencers to broaden reach and impact.

Requirements

• Bachelor's degree in Marketing, Communication, or a related field preferred.
• Proven work experience as a Social Media Executive or similar role.
• In-depth knowledge of various social media platforms and analytics tools.
• Excellent written and verbal communication skills are essential.
• Creative mindset with a focus on identifying trends and creating engaging content.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Ability to analyze consumer behavior and social media trends effectively.