Public Relations Officer (225-731)

We are seeking a dynamic and highly motivated Public Relations Officer to join our team. As a Public Relations Officer, you will be responsible for developing and maintaining a positive public image for our organization, effectively communicating our message to various audiences. The ideal candidate will have a passion for storytelling and an exceptional ability to engage with media, stakeholders, and the public. You will play a key role in crafting communication strategies, managing media relations, and coordinating public appearances to enhance the visibility and reputation of our company. A successful Public Relations Officer possesses excellent communication and interpersonal skills, has strong relationships with media professionals, and thrives in a fast-paced environment.

Responsibilities

• Develop and implement comprehensive public relations strategies to enhance brand image.
• Maintain and cultivate positive relationships with media professionals and industry influencers.
• Plan, organize, and manage press conferences, media interviews, and public events.
• Create compelling press releases, media kits, and other communication materials for the media.
• Monitor and analyze media coverage to assess the public perception of the organization.
• Identify potential crisis situations and develop strategies to manage negative publicity.
• Collaborate with marketing teams to ensure consistent messaging across all channels.
• Advise management on communication strategies and potential issues impacting public perception.
• Outreach to industry publications and secure media coverage to broaden audience reach.
• Track trends in public opinion and demographics to inform communication tactics.
• Develop and maintain a robust database of contacts for media and stakeholder engagement.
• Coordinate with designers and content creators for visually engaging media content.

Requirements

• Bachelor’s degree in Public Relations, Communications, Marketing, or related field.
• Proven experience in public relations or communications management roles.
• Exceptional written and verbal communication skills for diverse audiences.
• Strong media relations skills and established contacts within the industry.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience in crisis communication and reputation management is highly desirable.
• Proficiency in digital media analytics and tools to track public sentiment.