Marketing Executive (225-731)

A Marketing Executive plays a pivotal role in the growth and enhancement of an organization’s brand presence. They are responsible for strategizing and implementing effective marketing campaigns that resonate with target audiences and drive business objectives. This role involves a blend of creativity and analytical thinking, requiring the individual to craft compelling content, manage digital marketing initiatives, and analyze performance metrics. Collaboration with other departments, stakeholders, and external agencies is crucial to align marketing strategies with overall business goals. The ideal candidate is proactive, adaptable to changing market trends, and skilled in modern marketing tools and platforms. They are expected to uphold the brand image and identify opportunities for market penetration and expansion.

Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness.
• Create engaging and informative content across various marketing channels.
• Collaborate with the sales team to align marketing campaigns with sales objectives.
• Analyze market trends and competitor activities to adjust marketing strategies accordingly.
• Manage social media platforms and maintain a strong digital presence.
• Conduct market research to identify new opportunities and consumer preferences.
• Track and report on key performance indicators and campaign effectiveness.
• Coordinate with external agencies for advertising and promotional activities.
• Organize and participate in marketing events to promote products and services.
• Maintain and update the company’s website to ensure accurate information sharing.
• Develop budgets for marketing campaigns and ensure cost-effective resource allocation.
• Train and mentor junior marketing staff to enhance team capabilities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience as a Marketing Executive or similar role in a competitive industry.
• Strong understanding of digital marketing strategies and tools.
• Excellent communication, writing, and presentation skills.
• Ability to analyze data and derive actionable insights for business growth.
• Experience in managing social media platforms and digital content creation.
• Proficiency in using marketing software such as CRM, SEO tools, and analytics platforms.