Email Marketing Manager

Full-Time | Dubai Office | Financial Advice & Wealth Management Sector

Are you a talented content writer who can turn ideas into trust-building, informative email campaigns?

We’re hiring a Content-First Email Marketing Manager to join our marketing team and take ownership of our email marketing — with a strong emphasis on high-quality writing and structured, thoughtful trigger campaigns.

This role is best suited to someone with experience marketing services and solutions, rather than products — especially those that involve longer decision cycles and higher trust.

We use HubSpot and so someone with experience of their Marketing Hub would be in an advantageous position. But please do not be dissuaded if you are a great writer, but do not have experience of HubSpot. Training and support will be provided. You must be an excellent writer who understands how to educate, nurture and guide readers through complex, considered decisions.

Role Overview:

You’ll be responsible for delivering both one-off campaigns and automated flows across the customer journey.

We are not writing ‘salesy’ emails. We’re looking for thoughtful, professional, value-led messaging that fits our brand and reflects the sophistication of our clients.

Key Responsibilities:

Trigger-Based Campaigns

• Deliver email sequences following someone booking a call, guide downloads or tool usage
• Write nurture flows based on audience segment, behaviour or lifecycle stage
• Support pipeline movement with timely, relevant messages
• Create automation sequences that include email, sms, and WhatsApp.

Broadcast Email Campaigns

• Plan and write broadcast emails targeting key audience segments
• Collaborate with internal stakeholders on messaging, tone and timing
• Maintain our email calendar and coordinate campaigns across verticals
• Ensure every message adds value and builds long-term trust

Client Communications

• Work with internal stakeholders to ensure compliance and accuracy
• Adapt writing tone to reflect our existing client relationships

Were Looking For Someone Who:

• Is a great writer — clear, structured, and persuasive without being pushy
• Has experience writing for services or solution-based businesses
• Understands email purpose — whether it’s nurture, conversion, or engagement
• Can plan content sequences and see the logic between messages
• Can build logic when creating segmentation
• Is happy working with technical or complex subject matter
• Is proactive, responsible, and naturally organised

Preferred but not essential:

• Experience with HubSpot, or similar marketing automation platforms
• Exposure to financial services, professional services, or SaaS sectors
• Familiarity with long-cycle sales or multi-touchpoint nurture
• Knowledge of SMS or WhatsApp integration tools