Head Of Commercial Alpha Flight Services

Job Purpose

Alpha Flight Services, part of dnata, provide culinary and inflight retail services to a wide range of airline customers and operate food and beverage outlets and airport lounges at Sharjah International Airport and Ras Al-Khaimah Airport.

As Head of Commercial at Alpha Flight Services, you will be responsible for leading and managing all commercial activities of the company. Your primary focus will be to develop, implement, and oversee an integrated commercial strategy aimed at increasing revenue and yield for the business, as well as managing the key relationship with strategic airline customers & Stakeholders. Exceptional customer service skills are essential in ensuring the success of this role.

In This Role, You Will

• Collaborate with the Managing Director to develop and execute a robust commercial, sales, and marketing strategy that drives revenue growth across all business verticals—BOB, BOL, Inflight Retail, F&B outlets, hotels, and lounges.
• Lead customer profitability analysis to identify growth opportunities and improve yield across the business.
• Establish and embed a Strategic Account Management framework to strengthen key relationships with airline, airport, and hospitality clients (e.g., Air Arabia, Sharjah and RAK airports).
• Identify and pursue new business opportunities and partnerships to diversify revenue.
• Manage Key account relationships: Act as the primary point of contact for key airline customers and airport stakeholders (Sharjah & RAK)
• Oversee and enhance all onboard and outlet retail initiatives—menu strategy, pricing, product mix, and promotions.
• Expand F&B retail footprint across lounges, hotels, and terminal outlets.
• Establish competitive pricing strategies and ensure pricing is aligned with market trends and company objectives.
• Collaborate with the MD and group legal department to negotiate, review and finalise new and renewed contracts to ensure that dnata maintains its competitive advantage and leverages on the operations.
  
  

Qualification

To be successful in this role, you must meet the following requirements:

• A Bachelor’s Degree in Business Administration, Marketing, or a related field.
• A minimum of 6 years experience in the airline catering, and developing marketing, sales and commercial strategies.
• A minimum of 5 years experience at management level.
  
  

You Will Have An Edge, If You Have

• Familiarity with the aviation industry, inflight catering, and retail operations is preferred.
• Working knowledge of Salesforce (CRM).
• Strong negotiation and contract management skills, with the ability to review and assess contractual risks.
• Experience in managing on-board retail programs, including menu planning, sales strategies, and crew engagement.
  
  

Salary & benefits

At dnata part of Emirates Group were committed to providing our employees with opportunities to grow and develop in their careers So if youre looking for a challenging and rewarding opportunity apply today and join our team

Recruitment Process And Timeline

dnata, part of Emirates Group, is an international organisation with employees from over 170 nationalities. We encourage applications from across the globe. Your application journey begins by applying via our Careers website. Please ensure your CV is up to date for our Talent Acquisition team to review your profile. If you meet the criteria of the role, you will then be invited to complete a HireVue video interview to share more about your experience and your career aspirations. If you are shortlisted, you will then be invited to interview with our hiring managers. If you are successful, your recruiter will reach out to you with an offer, and then our Onboarding team will ensure a smooth transition to your new role.

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