Email Marketing Specialist

Job Description

An Email Marketing Specialist is responsible for managing and implementing email marketing initiatives in a way that supports business objectives and enhances customer engagement. This role necessitates a strategic thinker with the technical expertise to deliver measurable results. The specialist will craft compelling email narratives designed to nurture leads and drive conversions, utilizing best practices in email marketing design, layout, and content. In collaboration with cross-functional teams, the Email Marketing Specialist will develop and deploy campaigns, analyze performance data, and refine strategies to enhance audience engagement. Success in this role requires a mix of creativity and analytical skills, coupled with a solid understanding of consumer behavior and market trends. The ideal candidate will also have experience in using email marketing software and various customer relationship management (CRM) tools to optimize their campaigns, ensuring that the right message is delivered to the right audience at the right time.

Responsibilities

• Develop and execute targeted email marketing campaigns to achieve business goals.
• Analyze campaign performance metrics to identify trends and opportunities for improvement.
• Collaborate with designers to create visually appealing and effective email templates.
• Conduct A/B testing to optimize email content and engagement rates.
• Manage and maintain email lists, ensuring data is up-to-date and segmented.
• Use CRM tools to track customer interactions and tailor campaigns accordingly.
• Implement and monitor email automation workflows and customer journeys.
• Create comprehensive reports on campaign performance for stakeholders.
• Ensure emails meet industry standards for accessibility and mobile responsiveness.
• Stay updated with the latest trends and best practices in email marketing.
• Coordinate with cross-functional teams for integrated marketing strategies.
• Manage budget allocations for email marketing initiatives and optimize costs.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• Proven experience in email marketing and campaign management.
• Proficiency with email marketing software and testing tools.
• Strong analytical skills with the ability to interpret data effectively.
• Excellent written communication and copywriting skills essential.
• Knowledge of customer segmentation and targeting strategies important.
• Understanding of SEO, SEM, and digital marketing concepts preferred.

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