Digital Marketing Executive (225-1006)

The Digital Marketing Executive plays a critical role in designing, implementing, and monitoring various marketing strategies to enhance brand awareness and increase sales through digital channels. This professional is responsible for managing all digital marketing channels, ensuring that every aspect of the campaigns is in line with the organization's goals. They are skilled at using various digital marketing tools and platforms to drive traffic, increase engagement, and convert leads into customers. With a strong analytical mind, the Digital Marketing Executive evaluates the effectiveness of marketing campaigns, optimizes strategies, and provides insights to improve future marketing efforts. They work closely with content creators, designers, and other marketing professionals to ensure cohesive and effective campaign execution.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to meet business objectives.
• Manage and optimize all online marketing channels, including social media and email marketing.
• Conduct research and analysis to identify new opportunities for digital engagement.
• Collaborate with graphic designers to create visually appealing marketing materials.
• Monitor and report on the performance of digital marketing campaigns using analytics tools.
• Develop engaging content tailored to the target audience across various platforms.
• Optimize content for search engines to improve organic search rankings.
• Coordinate with the sales team to support lead generation efforts.
• Analyze competitor activities and develop strategies to gain a competitive edge.
• Stay updated with the latest digital marketing trends and technologies.
• Manage relationships with external digital agencies and suppliers.
• Ensure brand consistency across all digital marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• Proven experience as a Digital Marketing Executive or similar role.
• Strong understanding of current online marketing concepts and strategies.
• Proficiency in using digital marketing tools such as Google Analytics and SEO tools.
• Excellent communication and interpersonal skills for team collaboration.
• Strong analytical skills to evaluate marketing data and identify insights.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.