Trade Marketing Consumer Engagement Manager - Arabic Speaker

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ORGANIZATION

• Reports to: Marketing Manager, Nars
• Job Location: Dubai, UAE
• Contract type: Permanent
  
  

• Trade Marketing & Eventing:
• Develop and execute regional trade marketing plan for the Middle East that aligns with NARS brand strategy, focused on enhancing brand presence, consumer engagement and Sellout.
• Drive free-standing store activation strategy and execution, collaborating closely with brand retail partner.
• Media & Social Media Management:
• Plan and execute awareness media campaigns, in close collaboration with media agency and internal stakeholders.
• Manage local Social Media strategy and accounts, liaising with local agency and Global Brand Holder to enhance brand visibility and consumer engagement.
• Trade Activations & Brand Partnerships:
• In charge of regional retailer trade marketing strategy, calendar and execution (in store activations, podiums, events) across open-sell and department stores. Collaborate with retailers and markets on initiatives, set targets/ KPIs and ensure flawless execution and results sharing.
• Develop and execute NARS FSS activation calendar across the region (in store events, masterclasses, CRM, store takeovers). Liaise with retail partner to ensure high-quality consumer experience and seamless execution. Focus on driving Sellout while ensuring positive ROI.
• Establish sample and GWP needs and share with relevant stakeholders.
• Lead strategy and execution of consumer event collaborations and strategic partnerships, driving local relevance, buzz and engagement. Ensure set KPIs are achieved.
• Media & Social Media:
• Manage local social media content creation strategy, calendar and execution with local agency, ensuring plans are aligned with Global Brand Holder and local needs.
• Plan and execute media campaigns in line with brand strategy, with focus on driving awareness, reach and desirability. Brief and align plans with media agency and internal stakeholders.
• Manage campaign budgets, KPIs, timelines and deliverables. Share post campaign reports, analysis and optimization opportunities.
• Work closely with the PR team to leverage UGC & influencer content to maximize relevancy, buzz and engagement.
• CRM
• Lead CRM omnichannel strategy coordination with local partners and Global HQ, ensuring alignment with brand objectives and enhancing consumer relationship management across FSS and DTC channels
• Responsible for omnichannel CRM assets request to Global
• Analysis & Reporting:
• Report & analyze activation performance, providing learnings and recommendations based on findings.
• Leverage market and competitor insights to improve and refine future consumer engagement activities.
• Stakeholder Management
• Collaborate with Brand Product, Artistry and VM teams, Commercial, Retail and Distribution partners, as well as EMEA and Global Stakeholders, ensuring alignment on activations and plans.
  
  

• Min 5 years of relevant experience within the beauty industry.
• Knowledge of the Middle Eastern market and consumer.
• Entrepreneurial spirit with strong ownership and ‘can-do- attitude’.
• Experience in adapting to challenges, fostering culture of excellence, and guiding communications. with main stakeholders: EMEA regional office, Global brand holder and retailers.
• Strong project management and analytical skills.
• Excellent communication & presentation skills.
• Proficient communication in English & Arabic.
• Alignment with the Shiseido Trust8 working principles: Think Big, Take Risks, Hands-on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success