Strategy & Marketing Manager (225-901)

The Strategy & Marketing Manager is a pivotal role responsible for spearheading the development and execution of strategic marketing initiatives that align with the company's goals and objectives. This role entails a comprehensive understanding of market demands, competitive environments, and consumer behaviors to craft strategies that amplify the company's brand presence. The Strategy & Marketing Manager collaborates with cross-functional teams to drive business growth through data-driven decision-making and innovative marketing tactics. They have a keen eye for identifying growth opportunities and ensuring the company's market position is strengthened. Moreover, they oversee the marketing budget, implement performance metrics, and measure the effectiveness of marketing campaigns to ensure optimal ROI. The role requires a strong blend of strategic thinking, analytical skills, and creativity.

Responsibilities

• Develop and implement strategic marketing plans that drive business objectives forward.
• Conduct thorough market research to identify trends and analyze competitive landscapes.
• Collaborate with product development to align marketing strategies with product launches.
• Oversee brand management and ensure consistent brand messaging across all platforms.
• Lead cross-functional teams in the execution of integrated marketing campaigns.
• Manage marketing budgets and allocate resources efficiently to maximize ROI.
• Analyze campaign performance and provide insights for continuous improvement.
• Foster relationships with key stakeholders to enhance partnerships and collaborations.
• Identify and explore new market opportunities to drive organizational growth.
• Develop performance metrics and track marketing initiatives' effectiveness regularly.
• Stay updated on industry trends to implement innovative marketing strategies.
• Provide strategic guidance and mentorship to junior marketing team members.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• Minimum of 5 years of experience in strategic marketing management positions.
• Proven track record of executing successful marketing campaigns in diverse industries.
• Strong analytical skills with the ability to interpret complex market data effectively.
• Excellent communication and leadership skills to inspire cross-functional teams.
• Proficient in digital marketing and familiar with contemporary marketing tools and platforms.
• Demonstrated ability to manage budgets and prioritize resources efficiently.