Social Media Manager (225-723)

A Social Media Manager is a dynamic marketing professional responsible for curating a brand's social media presence across various channels. They utilize their creativity and digital marketing expertise to engage with audiences, develop brand presence, and drive user interaction. As a Social Media Manager, you will be tasked with crafting compelling content, developing social media strategies, analyzing engagement metrics, and maintaining online community guidelines. This role demands a deep understanding of social media trends and analytics. The Social Media Manager plays a critical role in enhancing brand awareness and ensuring that the organization's digital presence aligns with its marketing objectives.

Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness.
• Create engaging and shareable content that reflects the brand’s voice and values.
• Monitor social media platforms for industry trends and competitor activities.
• Manage social media accounts by scheduling posts and engaging with followers.
• Collaborate with marketing teams to ensure brand consistency across channels.
• Analyze social media metrics to measure the effectiveness of campaigns and adjust plans.
• Engage with online communities and ensure responsive communication to inquiries.
• Develop and maintain a content calendar to organize social media activities.
• Report progress on social media initiatives to stakeholders and team members.
• Stay updated on the latest social media tools, platforms, and technologies.
• Coordinate with designers to create visually appealing multimedia content.
• Facilitate online conversations and engage followers with authentic interactions.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is required.
• Proven experience as a Social Media Manager or similar digital marketing role.
• In-depth knowledge of all primary social media platforms and their analytics.
• Excellent creative writing and editing skills with attention to detail.
• Ability to develop creative and engaging social media content consistently.
• Strong organizational skills with the ability to multitask effectively.
• Familiarity with social media management tools such as Hootsuite or Buffer.