Social Media Content Strategist (225-718)

As a Social Media Content Strategist, you will play a pivotal role in shaping the voice and content strategy of our brand across various social media platforms. You will be responsible for planning, creating, and delivering engaging content that aligns with our brand's goals and audience interests. Your expertise will guide the development of a social media calendar, ensuring consistent messaging that enhances our brand presence and drives engagement. You will also analyze performance metrics to continually refine our content strategy for maximum impact. If you are a creative thinker with a knack for storytelling and a keen understanding of social media trends, we invite you to apply for this exciting opportunity.

Responsibilities

• Develop and implement a comprehensive social media content strategy across platforms.
• Create, schedule, and oversee high-quality content publication on social media channels.
• Collaborate with marketing and design teams to create cohesive content initiatives.
• Monitor and analyze content performance metrics to refine strategies and maximize engagement.
• Stay informed about current social media trends and emerging platform changes.
• Engage with the social media community to foster brand interaction and engagement.
• Research and incorporate SEO best practices into social media content strategies.
• Develop and manage the social media content calendar for timely content delivery.
• Conduct audience research to tailor content strategies to demographic preferences.
• Optimize content for each social network and understand the nuances of each platform.
• Track and report on social media analytics and adjust strategies accordingly.
• Ensure all content aligns with the brand's voice, style, and tone for consistency.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field required.
• Proven experience as a Social Media Strategist or similar role essential.
• Strong understanding of social media platforms and digital marketing trends.
• Excellent writing, editing, and communication skills required for content creation.
• Proficiency in social media analytics and performance measurement tools necessary.
• Ability to manage multiple projects and meet deadlines under pressure.
• Creative mindset with a passion for storytelling and audience engagement.