Social Media Handler (225-731)

A Social Media Handler is a dynamic professional responsible for managing and enhancing an organization's online presence through various social media platforms. They craft and execute content strategies that resonate with target audiences, driving engagement and fostering community interaction. They monitor social trends and analyze engagement metrics to optimize content and boost brand visibility. This role requires a creative thinker with strong communication skills, a deep understanding of social media landscapes, and the ability to adapt to changing platforms and audiences. The ideal candidate will collaborate cross-functionally with marketing, customer service, and other teams to ensure brand consistency and achieve business goals through social media initiatives.

Responsibilities

• Develop and implement comprehensive social media strategies across various platforms.
• Create engaging and brand-consistent content to publish on social media accounts.
• Monitor social media channels for industry trends and audience insights.
• Engage with online community members to foster relationships and enhance interactions.
• Analyze key metrics and prepare reports to track performance of social campaigns.
• Collaborate with marketing team to align social media strategy with company goals.
• Respond promptly to comments, messages, and mentions to maintain community satisfaction.
• Organize and participate in social media events and activities to increase brand reach.
• Maintain up-to-date knowledge of social media trends and platform developments.
• Coordinate with designers and writers to produce captivating visual and written content.
• Manage budgets and timelines for social media campaigns efficiently and effectively.
• Identify target audience preferences and craft content that resonates with their interests.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Minimum of 2 years experience managing social media accounts for businesses.
• Strong understanding of social media platforms, tools, and analytics software.
• Excellent communication and writing skills, both verbal and written.
• Creative thinker with the ability to create compelling content for diverse audiences.
• Proven ability to work collaboratively in a team environment.
• Exceptional organizational skills and attention to detail.
• Proficiency in graphic design software a plus but not required.
• Ability to handle multiple projects and meet tight deadlines efficiently.
• Strong problem-solving skills and ability to make data-driven decisions.
• Experience with paid social media advertising considered an asset.