SEO Specialist (225-730)

We are seeking a dynamic and experienced SEO Specialist to join our digital marketing team. The ideal candidate will have a deep understanding of search engine optimization techniques, both on-page and off-page, and will be responsible for implementing strategies that enhance our online visibility and drive targeted traffic to our website. As an SEO Specialist, you will work closely with other marketing professionals to ensure our online content is optimized for search engines, develop innovative strategies to increase our search engine rankings, and analyze the effectiveness of existing SEO strategies. You should be proficient in using various SEO tools and have a knack for data analysis, which you will leverage to identify opportunities for improvement and stay ahead of industry trends.

Responsibilities

• Analyze current SEO strategies and develop methods to improve results.
• Conduct keyword research to guide content teams and inform strategies.
• Optimize website content and structure for improved SEO performance.
• Implement link-building strategies to improve domain authority efficiently.
• Track, report, and analyze website analytics to identify SEO performance.
• Stay up-to-date with the latest industry trends and search algorithm updates.
• Collaborate with web developers to ensure SEO best practices are implemented.
• Review technical SEO issues and provide recommendations for enhancements.
• Monitor redirected links and ensure a seamless user journey on the site.
• Prepare detailed strategy reports and presentations for stakeholders.
• Coordinate content marketing strategies and campaigns with SEO objectives.
• Manage SEO tools and resources, ensuring cost-effective practices.

Requirements

• Bachelor’s degree in Marketing, Computer Science, or a related field.
• Proven experience as an SEO Specialist or similar digital marketing role.
• Proficient in industry-standard tools like Google Analytics, SEMrush, etc.
• Strong understanding of SEO algorithms and ranking metrics mechanics.
• Excellent analytical skills and ability to interpret complex data sets.
• Experience with website optimization tools and content management systems.
• Ability to manage multiple projects and meet tight deadlines effectively.