Social Media Executive

Key Responsibilities

Strategy and Planning

• Develop and execute a comprehensive social media and content strategy focused on boosting audience engagement.

• Identify key performance indicators (KPIs) for engagement, such as likes, comments, shares, and save rates.

• Research and understand the target audience to create content that resonates with them.

• Stay current with social media trends, algorithm changes, and emerging platforms to maintain a competitive edge.

Content Creation and Curation

• Generate original content ideas that align with brand values and audience interests.

• Create high-quality content across various formats, including written posts, graphics, short-form videos, and interactive stories.

• Write compelling and optimized copy for all social media posts.

• Collaborate with internal teams to source and develop content that showcases the company's culture and expertise.

• Manage a content calendar to ensure consistent delivery of fresh and engaging material.

Community Engagement

• Actively monitor and manage all social media channels to ensure timely and authentic responses to comments and direct messages.

• Foster a strong online community by initiating conversations, running polls, and encouraging user participation.

• Proactively engage with followers, influencers, and industry partners to expand the brand's network.

• Organize and manage interactive events such as live Q&As, contests, and giveaways to drive participation.

Performance Analysis

• Utilize social media analytics to track and report on engagement metrics, audience growth, and content performance.

• Analyze data to identify what content and strategies are most effective at driving engagement and make data-driven decisions.

• Provide regular reports to management, highlighting key engagement insights and future recommendations.

Brand Advocacy

• Ensure all content and interactions are consistent with the company’s brand voice and values.

• Identify and leverage opportunities for brand advocacy by sharing positive client testimonials and success stories

  Desired Skills and Qualifications

  • Creative Mindset: A strong ability to think creatively and develop innovative ideas for engaging content.

  • Excellent Communication: Exceptional written and verbal communication skills for crafting compelling content and interacting with the online community.

  • Digital Proficiency: Familiarity with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Meta Business Suite).

  • Content Creation Skills: Proficiency in using design and video editing software (e.g., Adobe Creative Suite, Canva, CapCut) to create high-quality visual content.

  • Analytical Skills: A data-driven approach with the ability to interpret performance metrics and translate them into actionable insights.

  • Time Management: Strong organizational skills to manage multiple projects, campaigns, and deadlines simultaneously.

  • Adaptability: The ability to quickly learn new technologies and adapt to the constantly changing social media landscape.

  • Customer-Centric Focus: A genuine interest in building relationships and providing excellent online customer service.