Social Media Executive - Home Division

WHO WE ARE:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the worlds most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sitas, and McCain.

Suncoast, the definitive destination for outdoor furniture and accessories in the UAE, is a homegrown brand that was born out of a commitment to bridge a gap in the market for thoughtfully designed and expertly crafted outdoor furniture and accessories that can withstand the unique weather conditions of the Middle East. Beyond its own range, the stores are also home to premium international outdoor brands such as Higold, Edemlan, and Nardi.

WHAT YOULL BE DOING:

The Content Creator & Social Media Executive will play a central role in shaping the visual identity and storytelling of our indoor and outdoor furniture brands. The focus will be on producing engaging, brand-aligned content that drives customer engagement and enhances brand presence.

• Plan, produce, and edit high-quality photos and videos (for social media, campaigns, and product launches).
• Create short-form content such as Instagram Reels, TikToks, and behind-the-scenes clips.
• Manage daily posting and engagement across Instagram, Facebook, TikTok, and LinkedIn.
• Collaborate with showroom teams to style and capture product-focused content (indoor & outdoor furniture).
• Write engaging captions, product highlights, and campaign copy aligned with brand voice.
• Support marketing campaigns by providing strong visuals for digital and offline activities.
• Maintain a content calendar ensuring timely delivery of posts and promotions.
• Monitor trends in social media and content creation to keep brand communications fresh and relevant.
• Track performance of content and provide basic reports on reach, engagement, and conversions.
  
  

• At least 4 years of proven experience in content creation, digital marketing, and social media management.
• Experience in the retail furniture industry is a strong advantage.

• Bachelor’s degree in Media, Marketing, Communications, or related field is preferred but not mandatory.
• Ability to manage multiple projects and meet deadlines in a fast-paced retail environment.
• Technical skills:
• Photography & videography skills (mobile or DSLR).
• Proficiency in editing tools (Adobe Premiere Pro, Final Cut, CapCut, Canva, Photoshop, or equivalent).
• Understanding of social media algorithms, trends, and analytics.