Social Media Executive (225-829)

As a Social Media Executive, you will play a pivotal role in shaping the brand's online presence and engagement with its audience. This position requires a strategic thinker who can effectively manage various social media platforms to increase brand awareness, drive traffic, and generate leads. You will work closely with the marketing team and other departments to create compelling and relevant content that aligns with business goals. The ideal candidate will have a deep understanding of social media trends and analytics, enabling them to craft engaging content that resonates with target audiences. Creativity, excellent communication skills, and a proactive attitude are essential attributes for success in this role.

Responsibilities

• Develop and implement a comprehensive social media strategy to enhance online presence.
• Manage and oversee social media platforms, including scheduling and publishing content.
• Monitor social media channels for industry trends and customer feedback.
• Create engaging multimedia content, aligned with brand voice and messaging.
• Collaborate with the marketing team to ensure brand consistency in campaigns.
• Engage with followers, respond to queries, and manage online community interactions.
• Analyze social media metrics to assess campaign performance and refine strategies.
• Identify new opportunities for increasing engagement and growing followers.
• Coordinate with influencers and brand ambassadors for collaborations and promotions.
• Stay updated on social media developments and introduce innovative techniques.
• Prepare and present reports highlighting social media performance and impact.
• Ensure adherence to social media guidelines and ethical practices across platforms.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• A minimum of 2 years of experience in social media management required.
• Proven expertise in managing multiple social media platforms simultaneously.
• Ability to produce creative content, including graphics, videos, and copywriting.
• Strong analytical skills to interpret social media metrics and inform strategies.
• Excellent communication skills with the ability to engage diverse audiences.
• Familiarity with social media scheduling tools and analytics software is essential.
• Experience in coordinating with cross-functional teams and external partners.
• Proactive and adaptable to fast-paced digital environments and changing trends.