Social Media Executive (225-802)

As a Social Media Executive, you are at the forefront of our company's online presence strategy. This dynamic role involves managing and amplifying our brand across various social media platforms. You will be tasked with creating compelling content that resonates with our target audience, monitoring engagement metrics to adjust strategies, and staying abreast of digital trends to innovate our online presence. By analyzing user interactions and feedback, you will help shape the voice of the brand while working closely with other departments to ensure cohesive communication efforts. This role is not just about increasing visibility but about creating meaningful online communities that engage with our brand authentically and consistently. Join us in leading the digital engagement strategy to new heights.

Responsibilities

• Develop and implement social media strategies to align with business goals.
• Create engaging content tailored to each social media platform's audience.
• Monitor social media profiles and respond to comments and messages promptly.
• Analyze engagement metrics and tweak strategies based on performance data.
• Collaborate with marketing, PR, and other departments to ensure brand consistency.
• Stay updated with current technologies and trends in social media and applications.
• Plan and execute paid social media advertising campaigns to boost engagement.
• Identify new opportunities for social media engagement and growth.
• Provide constructive feedback on social media content performance to stakeholders.
• Track and report on social media insights weekly, adjusting tactics as necessary.
• Develop and nurture relationships with social media influencers and brand advocates.
• Manage social media calendar and plan future content releases and campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Proven experience as a Social Media Executive or similar role in a corporate environment.
• Excellent written and verbal communication skills for diverse audiences.
• Proficiency in social media management tools like Hootsuite or Buffer is desired.
• Strong analytical skills to interpret data and draw actionable insights.
• Creative thinking and problem-solving aptitude to design compelling content.
• Ability to handle multiple projects and meet tight deadlines successfully.
• Familiarity with web design and content management is a plus.