Social Media Executive (225-728)

As a Social Media Executive, you will play a pivotal role in developing and managing the online presence of our brand. Your dynamic skill set will aid in creating compelling content, engaging with our audience, and driving brand awareness across various social media platforms. Your creative prowess and strategic thinking will be instrumental in formulating campaigns that resonate with our audience and align with our business goals. You will collaborate with cross-functional teams to integrate social media campaigns with broader marketing initiatives, ensuring a cohesive brand voice and message. As a proactive and analytical advocate for our brand, you will utilize data-driven insights to enhance our social media strategies and foster a vibrant online community.

Responsibilities

• Develop and implement social media strategies aligned with business objectives and targets.
• Create high-quality, engaging content for various social media platforms to drive engagement.
• Monitor and respond to comments and messages to foster a positive community atmosphere.
• Collaborate with design and marketing teams to ensure cohesive brand messaging across channels.
• Analyze social media metrics and create reports to inform future strategy decisions.
• Stay updated on industry trends and competitor activities to keep strategies current.
• Manage social media advertising campaigns to promote content and grow audience reach.
• Engage with influencers and partners to build relationships and expand brand presence.
• Plan and execute social media contests and promotions to drive engagement and brand loyalty.
• Develop and maintain a social media content calendar to ensure consistent posting.
• Utilize social listening tools to gather audience insights and feedback.
• Provide customer service support through social media interactions and address inquiries.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience in a similar role with demonstrated social media expertise.
• Excellent written and verbal communication skills with attention to detail.
• Strong understanding of social media platforms, trends, and best practices.
• Analytical skills to interpret data and generate actionable insights for strategy development.
• Creative thinker with the ability to develop innovative content ideas and campaigns.
• Ability to work collaboratively in a fast-paced environment and meet deadlines.