SEO Specialist

Job Responsibilities

Develop, execute, and maintain SEO strategies and campaigns for clients across diverse industries.

Translate business objectives into actionable SEO plans that drive measurable results.

Conduct in-depth keyword research, competitor benchmarking, and on-page/off-page optimization.

Perform technical site audits, identify issues, and collaborate with developers/designers to implement fixes.

Create and maintain SEO dashboards and reports to track KPIs, traffic, and ranking improvements.

Work closely with the Content team to develop SEO-driven content strategies.

Support ongoing link-building and digital PR initiatives to strengthen domain authority.

Stay up to date with the latest SEO trends, search engine algorithm updates, and AI-driven SEO innovations.

Collaborate with internal teams to ensure SEO best practices are implemented across all digital assets.

Required Skills & Qualifications

3+ years of proven experience in SEO roles, preferably within a marketing or digital agency.

Strong understanding of on-page, off-page, and technical SEO.

Hands-on experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.

Technical knowledge of HTML, CSS, and JavaScript is a strong plus.

Experience in local SEO, e-commerce SEO, and mobile optimization is desirable.

Excellent analytical skills with the ability to interpret data and make strategic recommendations.

Strong written and verbal communication skills, with the ability to explain technical concepts to non-technical stakeholders.

Ability to manage multiple projects simultaneously and meet deadlines.

Proficiency in MS Office (Excel, PowerPoint, Word) and project management tools.

Proficiency in English (Arabic is a plus).