SEO Analyst (225-1005)

As an SEO Analyst, you will play a vital role in developing and executing strategies to improve our company's online presence and search engine rankings. You will work closely with the marketing and content teams to ensure that all SEO practices are implemented effectively across our digital platforms. You will analyze websites, identify potential improvements, and collaborate with key stakeholders to optimize digital content and SEO performance. Your keen understanding of various SEO tools and data analytics will drive our search marketing efforts and help increase organic search visibility, traffic, and conversion rates. An ideal candidate will possess a strong grasp of SEO best practices and the ability to translate trends and insights into actionable results to enhance user engagement and business growth.

Responsibilities

• Conduct comprehensive keyword research to identify opportunities for content optimization.
• Analyze website traffic through analytics tools to improve performance metrics.
• Collaborate with content creators to ensure SEO best practices are embedded in digital content.
• Monitor, report, and analyze web analytics and campaign performance data.
• Develop and implement link-building strategies to improve site authority and rankings.
• Perform technical SEO audits to identify site architecture issues and recommend solutions.
• Stay updated with the latest SEO, search engine, and digital marketing industry trends.
• Provide strategic recommendations for keyword strategies, on-page optimization, and content enhancements.
• Ensure that websites are accessible and technically optimized for search engine crawling and indexing.
• Work with developers to ensure SEO technical best practices are adhered to across all platforms.
• Assist in the preparation and delivery of SEO performance presentations to stakeholders.
• Identify and resolve SEO-related technical issues and improvement opportunities.

Requirements

• Bachelor’s degree in Marketing, Business, or related field is preferred.
• Proven experience as an SEO Analyst or in digital marketing roles.
• Strong knowledge of SEO tools like Google Analytics, SEMrush, and Ahrefs.
• Excellent analytical skills with the ability to process complex data sets.
• Strong understanding of SEO, keyword research, and industry trends.
• Proficiency in HTML, CSS, and web standards is an advantage.
• Excellent communication skills, both written and verbal, with attention to detail.