Senior Brand Manager

POSITION VACANCY

Regional Senior Brand Manager – Nutrition

POSITION SNAPSHOT

Location: Dubai, UAE (Head Office)

Company: Nestlé

Position Summary

Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.

We’re looking for a Senior Brand Manager to join our dynamic team. As the Senior Brand Manager – Nutrition, you will build strong brands which will delight target consumers and generate strong business results linked to building Brand equity and changing consumer behavior.

We are looking for someone with a proven track record in core brand building, who has helped large/key brands innovate and identify new growth opportunities. You should have experience in developing brand strategies and positioning, as well as a strong understanding of the key drivers of brand/product P&L and how to execute them.

A DAY IN THE LIFE OF AN SBM …

Brand & Communication Strategy & development process:

• Drive thorough market research to uncover emerging consumer trends, competitive advantages, and potential challenges
• Lead the development and execution of brand strategies & communication plans for healthcare professionals, consumers & shoppers, enabling brand growth in line with the overall business unit and long term goals
• Key-role in the strategic brand creative development process & Equity measurement
• Lead the communication process under the guidance and sign off of the Regional Marketing Director
• Develops the campaign briefs, coordinates the creative development/adaptation in coordination with global team
• Provide high level communication toolkit with overarching framework & guidance. The guidance should include the Big idea, engagement strategies, Brand properties and mandatory executional elements (TOV, Casting requirements, appetite shots…) to ensure ONE BRAND external impact and building
• Lead the media and communication agencies, informing/coordinating with relevant cluster team to plan for Panarab campaigns (1 integrated brief)
  
  

• Lead the brand annual strategic priorities as an input for business unit integrated commercial plan
• lead the management of the brand marketing budget to ensure efficient resource allocation and maximize the return on marketing investments
• Conduct monthly detailed analyses of the brand performance metrics to adapt strategies and achieve objectives
• Work closely with different clusters to support and drive regional key-initiatives and deliverables implementation
• Provide recommendations on pricing and promotional strategy and on the selection of SKUs for key channels.
• Execute & track management to ensure projects, I&R, business plans are executed, and results tracked.
• Lead SKU Harmonization / Optimization/Simplification initiatives
• I&R Strategy & Multi-cluster I&R lead:
• Define Portfolio strategy, develop I&R roadmap that meet or exceed the nutritional and sensorial expectations of consumers through a fact-based approach steaming from research and consumer understanding
• Accountable for the E2E I&R pipeline development with different stakeholders incl. clusters & PMOs: coordinating to build the business case, launch plans, recipe development, including the 60/40+ with the support of the Brand Manager.
• Provides overall toolkits to support the new launches / relaunches, creating attractive brand experiences/ideas across contact points – to be implemented by the cluster teams.
  
  

• Minimum 8 years’ experience in marketing, which may include some years in other function ideally in CDT/ Sales at Nestlé or equivalent FMCG
• Proven track record in Core Brand Building, helping large/key-brands innovate, identifying new growth opportunities, building brand strategies and positioning
• Understanding of key drivers of brand/product P&L and how to action them
• Experience in leading product launch or complex renovation projects working with cross functional teams
• Experience/ good understanding of digital media and eCommerce
• Pharmaceutical/Consumer Health/OTC/Nutrition Health/Baby Nutrition category.
• Strong experience in leading product launches or complex renovation projects, working effectively with cross-functional teams.
• Media planning skills are highly desired, as you will be responsible for developing and executing innovative marketing campaigns across various channels.
• A higher education in business management and marketing with an excellent track record is required.