Regional Marketing Expert

We are looking for a proactive and creative Regional Marketing Expert to lead and execute marketing strategies tailored to specific geographic markets. The role focuses on developing region-specific campaigns that drive brand awareness, lead generation, and customer engagement. The ideal candidate will have strong analytical abilities, a deep understanding of local consumer behavior, and the capability to adapt global marketing strategies to regional needs. This position offers the opportunity to work closely with cross-functional teams and make a direct impact on business growth through well-executed, localized marketing initiatives.

Responsibilities:

• Develop and implement tailored marketing plans for assigned regions, aligned with overall business goals and local market dynamics

• Conduct in-depth market research to identify consumer trends, competitor activity, and opportunities for growth within the region

• Collaborate with product, sales, and branding teams to adapt and localize campaigns that resonate with the target audience

• Manage regional marketing budgets effectively, ensuring maximum ROI across all channels

• Plan and execute regional events, sponsorships, and promotional activities to increase brand visibility

• Monitor and report on the performance of regional campaigns, providing insights and recommendations for optimization

• Build relationships with local media, influencers, and marketing partners to support campaign execution and outreach

• Ensure that all marketing activities comply with regional regulations and cultural sensitivities

Requirements:

• Proven experience in regional or international marketing roles, preferably in consumer goods, retail, or B2B industries

• Strong understanding of regional markets, customer behavior, and marketing best practices

• Excellent communication and project management skills with the ability to work across departments and geographies

• Ability to analyze data and market insights to inform strategy and improve campaign performance

• Creative mindset with a strong attention to detail and quality of execution

• Proficiency in digital marketing tools, CRM systems, and analytics platforms

• Bachelor’s degree in marketing, business administration, or a related field; a master’s degree is a plus

• Willingness to travel occasionally within the assigned region for campaign execution or events