Real Estate Marketing Manager (225-1008)

The Real Estate Marketing Manager is a pivotal role that blends creativity, strategic thinking, and industry knowledge to effectively promote properties and drive real estate value. This professional is responsible for designing and implementing marketing strategies, managing promotional activities, and ensuring that all marketing efforts align with company goals. Their main objective is to enhance the visibility of real estate properties and maximize the company’s sales potential through various digital and traditional marketing channels. This role requires a strong grasp of current marketing tools and strategies, the ability to lead integrated digital marketing campaigns from concept to execution, and the skills to manage and inspire a team. The ideal candidate will possess in-depth knowledge of the real estate market, outstanding communication skills, and the ability to forge strong relationships with clients.

Responsibilities

• Develop and implement marketing strategies to successfully promote real estate properties.
• Oversee and manage the creation of diverse marketing content to attract potential buyers.
• Collaborate with sales and leasing teams to maintain alignment on property promotions.
• Manage digital marketing campaigns across various platforms including social media.
• Analyze market trends and adjust strategies to meet changing demands or trends.
• Coordinate with external agencies for advertising materials and marketing assets creation.
• Utilize SEO and SEM to drive online traffic to property listings and company website.
• Organize and attend open houses, property tours, and promotional events.
• Prepare reports on marketing performance metrics for senior management reviews.
• Develop and maintain relationships with media, influencers, and industry partners.
• Ensure compliance with legal and ethical standards in advertising and promotions.
• Lead and mentor a team of marketing professionals to achieve high performance.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• Minimum of five years of experience in marketing within the real estate sector.
• Proven experience in creating and managing successful marketing strategies and campaigns.
• Strong knowledge of modern marketing principles, tools, and digital platforms.
• Excellent verbal and written communication skills, with attention to detail.
• Proficiency with marketing analysis and customer relationship management (CRM) tools.
• Strong organizational and project management skills, with the ability to multitask.
• Demonstrated leadership skills with a proven ability to inspire and motivate teams.
• Ability to build relationships and work collaboratively with cross-functional teams.