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Job Description

The Public Relation Officer (PRO) plays a crucial role in managing and enhancing the reputation of an organization. This role involves cultivating a positive perception through strategic communication and relationship-building with various stakeholders including the media, community, industry partners, and potential clients. The Public Relation Officer is responsible for crafting press releases, managing public events, and ensuring consistent and effective communication through various platforms. A successful PRO is not only an excellent communicator but also a strategic thinker with the ability to enhance the organization's presence across different media channels. This job requires a proactive approach to public relations, a flair for media management, and expertise in handling crisis communications efficiently.


Responsibilities

  • Develop and implement strategic public relations plans to enhance organizational reputation.
  • Maintain and foster robust relationships with media contacts and industry partners.
  • Craft and disseminate press releases, articles, and other media content regularly.
  • Coordinate and organize press conferences, media briefings, and public events.
  • Monitor media coverage and report on industry trends and public perception issues.
  • Prepare spokespeople for media interviews with tailored messaging and coaching.
  • Handle crisis communications and develop strategies to mitigate negative publicity.
  • Develop and manage content for social media channels and organizational websites.
  • Analyze public relations campaigns to measure effectiveness and improve strategies.
  • Collaborate with marketing teams to synchronize marketing and public relations efforts.
  • Oversee content production ensuring it aligns with public relations strategies.
  • Coordinate corporate communication within the organization and with external stakeholders.

Requirements

  • Bachelor’s degree in Public Relations, Communications, Journalism, or related field.
  • Minimum of 3-5 years of experience in public relations or similar roles.
  • Exceptional verbal and written communication skills with attention to detail.
  • Strong media network and ability to build relationships with industry professionals.
  • Proven track record in managing media events and public relations campaigns.
  • Ability to think strategically and manage crisis communication effectively.
  • Proficient in using social media platforms and public relations tools/software.


Job Details

Role Level: Mid-Level Work Type: Full-Time
Country: United Arab Emirates City: Dubai
Company Website: https://www.talentmate.com Job Function: Public Relations
Company Industry/
Sector:
Recruitment & Staffing

What We Offer


About the Company

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