Procurement cum Marketing Specialist

The Procurement cum Marketing Specialist is a pivotal role that bridges the procurement and marketing functions within an organization. This dual-role position focuses on ensuring that the acquisition of goods and services aligns seamlessly with marketing strategies to enhance customer satisfaction and drive business growth. The specialist will be responsible for negotiating vendor contracts, managing supplier relationships, and driving marketing campaigns that reflect the company's strategic goals. By leveraging expertise in both procurement and marketing, the candidate will be crucial in optimizing supply chain efficiencies while ensuring that marketing campaigns are executed effectively to reach target audiences. This role demands a deep understanding of both procurement processes and marketing strategies, along with strong analytical and communication skills to drive cross-functional collaboration and achieve business objectives.

Responsibilities

• Identify and evaluate potential suppliers based on quality, cost, and reliability.
• Negotiate contracts with suppliers to achieve the best terms and conditions.
• Coordinate with marketing teams to align procurement strategies with marketing plans.
• Monitor market trends to determine the right time to purchase goods and services.
• Ensure compliance with company policies and procurement regulations when selecting vendors.
• Create and manage promotional campaigns in collaboration with the marketing department.
• Perform market research to identify new opportunities for product or service partnerships.
• Analyze supplier performance to ensure alignment with organizational goals and objectives.
• Develop strategic relationships with key suppliers to secure competitive advantages.
• Prepare analytical reports on procurement and marketing activities for management evaluation.
• Manage and oversee the advertising and selling of products to consumers.
• Collaborate with stakeholders to ensure marketing efforts reflect market demand and supply.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Proven experience in procurement and marketing roles within similar industries.
• Excellent negotiation skills accompanied by strong analytical and financial acumen.
• Demonstrated ability to develop and implement marketing campaigns successfully.
• Strong knowledge of supply chain management and marketing principles.
• Exceptional communication and interpersonal skills for effective supplier engagement.
• Proficiency in Microsoft Office Suite and procurement management software tools.