Performance Marketing Specialist (225-1015)

As a Performance Marketing Specialist, you will play a pivotal role in executing, optimizing, and analyzing online marketing campaigns that aim to increase brand awareness, drive traffic, and generate leads for our company. This role requires both creativity and analytical skills to develop and manage campaigns across various channels such as PPC, social media, display advertising, and more. You will be responsible for monitoring performance metrics, identifying trends, and making data-driven decisions to improve the effectiveness of our marketing strategies. This is an exciting opportunity for individuals who thrive in a fast-paced environment and are passionate about leveraging the latest digital marketing tools and techniques to deliver measurable results.

Responsibilities

• Design, implement, and manage paid marketing campaigns across digital platforms.
• Analyze campaign performance and adjust strategies to meet marketing objectives.
• Optimize ad campaigns for audience targeting, bids, ad copy, and budget allocation.
• Collaborate with the creative team to produce high-quality, engaging marketing content.
• Conduct thorough competitor analysis to identify market opportunities and trends.
• Prepare and present detailed reports on campaign performance and insights.
• Develop A/B testing strategies to enhance ad performance and conversion rates.
• Manage relationships with external vendors and digital advertising platforms.
• Utilize data analytics tools to monitor KPI metrics and optimize marketing efforts.
• Stay updated with the latest industry trends and algorithm changes.
• Ensure that advertising practices adhere to industry standards and regulations.
• Work closely with the sales team to align marketing efforts with sales goals.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• Proven experience of 3+ years in performance marketing or similar roles.
• Strong understanding of PPC, display advertising, and social media marketing.
• Proficient in using digital marketing tools such as Google Analytics and AdWords.
• Exceptional analytical skills and ability to interpret data accurately.
• Experience with A/B testing and performance metrics optimization strategies.
• Excellent communication skills, both written and verbal, are essential.
• Ability to work well under pressure and manage multiple campaigns simultaneously.