OliOli Dubai Campaign Manager

Position: Campaign Manager

Location: Dubai, UAE

Executive Summary

Join an amazing group of people at OliOli® and help them to achieve their mission to deliver exciting, joyful, differentiated, world-class, and incredibly fun experiences to children that nurture their innate sense of curiosity and exploration.

OliOli® (means ‘joy’ in the Hawaiian language) is a multiple award-winning contemporary children’s museum that opened to rave reviews in Dubai in 2017 and in Doha in 2022. Founded by a group of parents who are passionate about open-ended non-judgmental play, OliOli® entails interactive galleries comprising hands-on exhibits.

The awesome team at OliOli® comes from over 19 countries including United States, Iran, India, Philippines, South Africa, Brazil, Switzerland, Zimbabwe, Latvia, Mexico, and Columbia. Find out more information about OliOli® @ www.olioli.ae or www.instagram.com/olioliuae.

The Campaign Manager will be responsible for conceiving, designing, and delivering the marketing communication campaigns and PR strategy for the OliOli® brand in the Middle East region. Working alongside the Head of Marketing, the Campaign Manager will launch new galleries, communication campaigns, and events whilst coordinating all the necessary activities between programming, guest engagement, and local marketing teams for a successful launch. The Campaign Manager will play an important role in growing the OliOli® brand in the region while collaborating with an awesomeand talented cross-functional team.

FOUNDERS’ BACKGROUND

We are young parents who have been blessed to follow our dream. Our dream is for children to be happier, more creative, more imaginative, more informed, inspired, aware, balanced, and amazed. We aim to see the joy on the faces of children.

Key duties & Responsibilities:

• Manage the end-to-end process of a campaign, from ideation to post-campaign analysis.
• Ideate, devise and create marketing campaign concepts for brand communications, temporary exhibitions and event launches. This includes producing playful copywriting and curating visuals that resonate with the target audience and brand guidelines.
• Coordinate campaign timelines and activities between key stakeholders: programming team, guest engagement team, front desk, local marketing teams, and digital and audiovisual agencies.
• Implement marketing campaigns according to brand strategy in both online and offline channels: social media, influencers, emailing, press, communities, third-party platforms and more.
• Work closely with the Digital Marketing Manager and Digital Ads agency to launch, execute and evaluate paid advertising.
• Work creatively with limited resources to achieve optimal ROI on marketing/PR initiatives
• Identify opportunities to grow visitation and further develop OliOli® brand awareness and WOM.
• Create a strong community engagement program and establish OliOli® as the preferred community hub where parents come together to discuss and learn more about relevant issues.
• Provide insights to the programming team for creating the ‘content plan’ during the ideation phase from a consumer needs, industry trends and competitive landscape.
• Be the “brand guardian” by ensuring OliOli® brand integrity across all marketing initiatives and communications.
• Be a positive ambassador for the OliOli® brand.
• Contribute to a positive, team-based, and “guest-first” centric culture.
• Perform other duties and be involved in projects and activities that contribute to the achievement of our objectives.

Qualifications:

• Bachelor’s Degree in Marketing or related discipline. Certification in project manager and/or digital marketing will be a strong plus.
• Prior experience in marketing (5+ years) is a MUST.
• Prior experience in launching products/events/services (3+ years) is a MUST.
• Solid understanding of how different marketing channels can be utilized to achieve brand objectives.
• Strong proficiency with Microsoft Office. Adobe Illustrator is a plus.
• Exceptional verbal and written communication skills in English. Arabic is a plus.
• Have a strategic and analytical mindset and approach to enhance the guest experience
• Excellent collaboration, problem-solving, and communication skills in a highly diverse and multicultural environment.

Traits & Characteristics:

• Excellent organization and execution skills – with strong attention to detail.
• Creatively minded and has a thirst to work in marketing.
• Project management skills - be able to think big and manage multiple projects simultaneously.
• Self-starter and self-motivated; thrives working in a team-oriented and collaborative environment with the ability to build partnerships.
• Passion for our brand and strong alignment with our values
• Thoughtful, conscientious, and genuine. A resilient and quick learner.
• Lots of positive energy; respectful of diversity; patient and empathetic; courteous.